moz-pro vs sistrix
Moz Pro vs Sistrix — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Moz Pro and Sistrix represent two different philosophies in SEO tooling. Moz Pro offers the familiar American approach with Domain Authority scoring and beginner-friendly interfaces, while Sistrix brings European precision with its proprietary Visibility Index and modular pricing structure.
The choice between these platforms often comes down to geographic focus and measurement preferences. Moz Pro excels in English-speaking markets with comprehensive beginner resources, while Sistrix dominates European SEO with deeper local search insights and more granular competitive analysis.
Feature Comparison
Moz Pro provides the standard SEO suite: keyword research through Keyword Explorer, backlink analysis with spam score detection, site audits identifying technical issues, and rank tracking across 180+ countries. Its standout feature remains Domain Authority (DA), widely referenced across the SEO industry for quick site authority assessment. Sistrix takes a modular approach with five distinct tools: SEO (keyword rankings), Links (backlink analysis), Ads (competitor advertising), Social (social media monitoring), and Optimizer (on-page analysis). Its Visibility Index offers a more nuanced site performance metric than DA, calculating visibility based on actual search volume and ranking positions rather than link-based authority. The German platform excels in competitive analysis granularity. Where Moz shows competitor keywords, Sistrix reveals which specific pages gained or lost visibility, when changes occurred, and correlates ranking shifts with algorithm updates. For market research in Europe, Sistrix provides deeper local search data and better handles non-English keyword variations.
Pricing Comparison
Both platforms start at $99/month, but structure pricing differently. Moz Pro offers tiered plans (Standard, Medium, Large, Premium) with increasing limits on tracked keywords, crawled pages, and API calls. The Standard plan includes 300 tracked keywords and 100,000 crawled pages monthly. Sistrix uses modular pricing where each tool (SEO, Links, Ads, Social, Optimizer) costs separately, typically €100 per module monthly. Most users need at least two modules, making Sistrix more expensive for comprehensive SEO work. However, this modularity benefits specialists who only need specific functionality like backlink analysis or PPC research.
Best For
Moz Pro works best for SEO beginners, small agencies, and businesses primarily targeting English-speaking markets. Its educational resources, intuitive interface, and industry-standard DA metric make it ideal for teams learning SEO fundamentals. The all-inclusive pricing suits agencies managing multiple client campaigns without module restrictions. Sistrix excels for European-focused SEO professionals, enterprise teams, and specialists needing deep competitive intelligence. Its modular approach benefits large organizations where different teams handle various SEO aspects. The Visibility Index provides more actionable insights than DA for sites already established in search results.
The Verdict
Choose Moz Pro if you want straightforward SEO tooling with excellent beginner support and global keyword data. Its Domain Authority remains the industry standard for quick site assessments, and the unified platform simplifies workflow management. Pick Sistrix for European SEO work or when you need granular competitive analysis. The Visibility Index offers superior performance tracking, and the modular pricing lets you pay only for needed functionality. However, expect a steeper learning curve and higher costs for comprehensive SEO management.