se-ranking vs seobility
SE Ranking vs Seobility — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
SE Ranking and Seobility are both all-in-one SEO platforms that launched in 2013, but they've evolved into very different tools. SE Ranking positions itself as a premium, feature-rich platform with AI-powered content creation, while Seobility focuses on delivering core SEO functionality at affordable prices with a genuinely useful free tier.
The choice between these tools typically comes down to budget and feature depth. SE Ranking offers more advanced capabilities like AI content generation and sophisticated reporting, while Seobility provides solid fundamentals with TF-IDF optimization and straightforward site auditing that many users find more practical than flashy.
Feature Comparison
SE Ranking delivers a more comprehensive feature set with AI-powered content creation tools, advanced competitor analysis, and white-label reporting capabilities. Their rank tracking covers desktop, mobile, and local results across multiple search engines, and their site audit identifies technical issues with detailed remediation steps. The platform also includes social media management tools and PPC keyword research. Seobility takes a more focused approach, excelling at TF-IDF content optimization—a feature many expensive tools overlook. Their site crawler is surprisingly thorough for the price, and their backlink monitoring includes useful metrics like link velocity and anchor text distribution. The interface is cleaner and more intuitive than SE Ranking's sometimes overwhelming dashboard. However, Seobility lacks advanced features like AI content generation, white-label reports, and comprehensive competitor research.
Pricing Comparison
Seobility's pricing structure is significantly more accessible, starting completely free for up to 1,000 pages and 10 keywords. Their paid plans begin at €50/month ($54), making it one of the most affordable all-in-one platforms available. The free tier actually provides meaningful functionality, unlike many "freemium" tools that barely scratch the surface. SE Ranking starts at $65/month but offers a 14-day free trial rather than an ongoing free tier. While more expensive, you get considerably more features for the price, including AI content tools, advanced reporting, and more comprehensive data. For agencies, SE Ranking's higher-tier plans provide better value when managing multiple client accounts.
Best For
SE Ranking is the better choice for agencies and larger businesses that need comprehensive SEO management with advanced features. The AI content creation tools, white-label reporting, and extensive competitor analysis justify the higher cost when you're managing multiple sites or clients. It's also better if you need integration with PPC platforms or social media management. Seobility works best for small businesses, freelancers, and anyone who prioritizes value over feature depth. The TF-IDF optimization alone makes it worth considering, and the clean interface means you'll spend more time on SEO work and less time navigating complex menus. It's particularly strong for content-focused SEO strategies.
The Verdict
For most users, Seobility offers better value. The free tier lets you test drive real functionality, and the paid plans provide essential SEO tools without overwhelming complexity. SE Ranking is worth the premium if you specifically need AI content generation or manage multiple client accounts, but Seobility's focused approach and affordable pricing make it the smarter choice for straightforward SEO work.