buzzsprout vs transistor
Buzzsprout vs Transistor — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Buzzsprout and Transistor represent two different approaches to podcast hosting with SEO optimization. Buzzsprout, the veteran platform from 2009, focuses on simplicity with AI transcription and SEO-optimized embeddable players. Transistor takes a more modern approach with fully customizable, branded podcast websites that function as SEO powerhouses.
The core difference comes down to complexity versus control. Buzzsprout makes podcast SEO accessible to beginners with automated features and a free tier, while Transistor gives you the tools to build a comprehensive content marketing strategy around your podcast.
Feature Comparison
Buzzsprout's strength lies in its AI transcription service, which automatically generates searchable text for every episode. Their SEO-optimized player embeds include schema markup and can be customized to match your brand. The platform handles technical SEO basics like XML sitemaps and proper meta tags without requiring setup. Transistor goes deeper with customizable podcast websites that function as standalone SEO assets. You can create dedicated landing pages for each episode, customize URL structures, and build topic clusters around your content. Their analytics integration lets you track organic search performance alongside download metrics. Transistor also offers multiple show hosting under one account, making it ideal for podcast networks. Both platforms distribute to major directories, but Transistor provides more granular control over how your content appears across different platforms and search engines.
Pricing Comparison
Buzzsprout offers a genuinely useful free tier with 2 hours of monthly uploads, making it accessible for new podcasters testing the waters. Paid plans start around $12/month for basic features. However, some advanced SEO features like detailed analytics require higher-tier plans. Transistor starts at $19/month with no free option, but includes unlimited team members and multiple shows from the base tier. Their mid-tier plans offer white-label solutions and advanced customization options that would cost significantly more on other platforms. For serious content marketers, Transistor's pricing reflects the comprehensive SEO toolset you're getting.
Best For
Buzzsprout is the better choice for solo podcasters and small teams who want SEO benefits without complexity. If you're starting your first podcast, need AI transcription, or want to embed episodes across multiple websites, Buzzsprout's automated approach saves time. The free tier makes it perfect for testing podcast SEO strategies without upfront investment. Transistor works better for established content creators, agencies, and podcast networks. If you're treating your podcast as a serious content marketing channel, need multiple shows under one roof, or want complete control over your SEO strategy, Transistor's customization capabilities justify the higher cost.
The Verdict
Choose Buzzsprout if you want podcast SEO to "just work" without learning technical details. The AI transcription and automated optimization features make it the clear winner for beginners. Choose Transistor if your podcast is part of a larger content strategy and you need the flexibility to optimize for specific keywords, create topic clusters, and build a comprehensive SEO-driven website around your audio content.