Buzzsprout
Podcast SEOPodcast hosting with SEO-optimized player embeds and transcription
Overview
Buzzsprout positions itself as a podcast hosting platform that bridges the gap between content creation and SEO optimization. Founded in 2009, it's one of the more established players in podcast hosting, serving over 400,000 podcasters from small creators to major media companies. Unlike pure hosting services, Buzzsprout emphasizes discoverability features like AI transcription and SEO-optimized episode pages.
The platform distinguishes itself from competitors like Transistor or Anchor by focusing heavily on search optimization features. While many podcast hosts treat SEO as an afterthought, Buzzsprout builds it into the core experience with automatic transcript generation, structured data markup, and embeddable players designed to create backlinks and distribute content across the web.
What sets Buzzsprout apart is its approach to making podcast content searchable. Most podcast content exists in audio-only formats that search engines can't index effectively. Buzzsprout's AI transcription feature converts spoken content into indexable text, while its episode pages create dedicated URLs with proper meta tags and schema markup.
Key features
AI-Generated Transcripts
Automatically creates searchable transcripts for episodes, improving discoverability and accessibility while providing content for search engines to index.
SEO-Optimized Episode Pages
Creates dedicated pages for each episode with proper meta tags, structured data, and transcript content that ranks in search results.
Embeddable Players
Provides customizable podcast players that can be embedded anywhere, creating backlinks and distributing content across multiple domains.
Magic Mastering
AI-powered audio enhancement that improves sound quality automatically, making episodes more professional and engaging for listeners.
Distribution Network
Automatically submits podcasts to Apple Podcasts, Spotify, Google Podcasts, and other major platforms from a single upload.
Analytics Dashboard
Tracks episode performance, listener demographics, and geographic data to inform content strategy and SEO optimization.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0/month | 90 days storage, 2 hours upload/month, basic analytics |
| Buzzsprout Pro | $12/month | Unlimited storage, unlimited uploads, detailed analytics, custom domains |
| Buzzsprout Premium | $18/month | Everything in Pro, plus Magic Mastering, CoHost, advanced analytics |
| Buzzsprout Corporate | $24/month | Everything in Premium, plus team management, priority support |
FAQ
Does Buzzsprout automatically transcribe podcast episodes?
Yes, Buzzsprout generates AI transcripts for episodes on paid plans. These transcripts are searchable and can be embedded on episode pages to improve SEO performance.
Can I use custom domains with Buzzsprout?
Yes, paid plans allow custom domains for your podcast website, which helps with branding and can improve search engine rankings by keeping traffic on your domain.
How does Buzzsprout help with podcast SEO?
Buzzsprout creates SEO-optimized episode pages with proper meta tags, embeds transcripts for searchable content, and provides structured data markup that helps search engines understand your podcast content.
What audio formats does Buzzsprout accept?
Buzzsprout accepts MP3, M4A, MOV, and MP4 files. It automatically optimizes audio quality and converts files to the appropriate format for podcast distribution.
Does the free plan include transcription features?
No, AI transcription is only available on paid plans starting at $12/month. The free plan includes basic hosting with 90-day storage limits.
Review Sentiment
800 reviews across 2 sources
Bottom line
A free tool that actually delivers: Buzzsprout stands out for extremely easy setup and episode uploading. The trade-off is upload limits on the highest tier are capped at 12, but at zero cost it's a must-have for podcast creators.
People love
- +Extremely easy setup and episode uploading — even complete beginners can publish to all major platforms
- +Automatic distribution to Apple Podcasts, Spotify, and all major podcast directories
- +Outstanding customer support with fast, attentive, and genuinely helpful responses
Common complaints
- –Upload limits on the highest tier are capped at 12 hours per month
- –Website builder and customization options for podcast pages are limited
- –Pricing tiers may not suit high-volume podcasters who publish frequently
Last updated Feb 2026