Quick Verdict
Both Supermetrics and DashThis solve the same frustrating problem: pulling SEO data from multiple sources into coherent reports. But they take fundamentally different approaches that determine which tool fits your workflow better.
Supermetrics is a data pipeline that feeds raw marketing data into the tools you already use — Google Sheets, Looker Studio, BigQuery, or Tableau. DashThis is a dedicated dashboard builder focused on creating polished, client-ready SEO reports with minimal setup time.
Score comparison
Score Comparison
| Dimension | Supermetrics | DashThis |
|---|---|---|
| Feature Depth | 0.0 | 0.0 |
| Ease of Use | 65.0 | 50.0 |
| Data Quality | 10.0 | 10.0 |
| Value for Money | 75.0 | 75.0 |
| Integration | 50.0 | 20.0 |
| Market Traction | 18.0 | 19.0 |
Feature comparison
| Feature | Supermetrics | DashThis |
|---|---|---|
| Multi-Platform Data Connectors | ✓ | — |
| Automated Data Refresh | ✓ | — |
| Destination Flexibility | ✓ | — |
| Historical Data Retention | ✓ | — |
| Custom Calculated Metrics | ✓ | — |
| White-Label Reporting | ✓ | — |
| Pre-built SEO Templates | — | ✓ |
| Automated Data Syncing | — | ✓ |
| White Label Branding | — | ✓ |
| Drag-and-Drop Builder | — | ✓ |
| Scheduled Report Delivery | — | ✓ |
| Client Portal Access | — | ✓ |
Pricing comparison
| Plan | Supermetrics | DashThis |
|---|---|---|
| Core | $29/mo | $49/mo |
| Super | $99/mo | $149/mo |
| Pro | $299/mo | $289/mo |
| Enterprise | Custom | $449/mo |
| Premium | — | $699/mo |
Feature Comparison
Supermetrics connects to over 100 data sources including Google Search Console, SEMrush, Ahrefs, Google Analytics, and most major SEO tools. Its strength is flexibility — you get raw data that can be manipulated however you need in your preferred analysis platform. The tool handles API rate limits, data refreshing, and historical data storage automatically. DashThis offers around 30+ integrations focused specifically on marketing channels including the major SEO platforms. Instead of raw data dumps, it provides pre-built widgets and templates designed for client reporting. You get automated report generation, white-labeling options, and built-in collaboration features for team review and client sharing. The core difference: Supermetrics gives you data to work with, while DashThis gives you finished reports. If you need custom analysis or want to blend SEO data with business metrics in complex ways, Supermetrics wins. If you need polished client reports with minimal manual work, DashThis is built specifically for that workflow.
Pricing Comparison
Supermetrics starts at $29/month with a 14-day free trial, making it the more budget-friendly option. Their pricing scales with data sources and refresh frequency, with most SEO professionals falling into the $99-299/month range for comprehensive reporting setups. DashThis starts higher at $49/month with no free tier, positioning itself as a premium reporting solution. However, this price includes unlimited dashboards, users, and data sources within their integration list — no per-seat or per-source pricing complications that can quickly inflate costs with Supermetrics. For small agencies or solo consultants, Supermetrics offers better entry-level value. For teams that need multiple users accessing client reports regularly, DashThis's flat pricing structure often works out cheaper than Supermetrics' scaled pricing model.
Best For
Supermetrics excels when you need maximum flexibility with your SEO data. Choose it if you're comfortable working in Google Sheets or BI tools, need to combine SEO metrics with business data from CRMs or e-commerce platforms, or require custom analysis that goes beyond standard reporting templates. It's ideal for in-house teams who want to build sophisticated SEO dashboards integrated with their broader marketing stack. DashThis is better when you need client-ready reports with minimal time investment. Choose it if you're running an agency that sends regular SEO reports to multiple clients, need white-labeled reports with your branding, or want your team to access polished dashboards without learning complex data analysis tools. The automated report generation and collaboration features save significant time on client communication.
The Verdict
For most SEO professionals, Supermetrics provides better long-term value despite the steeper learning curve. Its flexibility means you won't outgrow it as your reporting needs become more sophisticated, and the lower starting price makes it accessible for smaller operations. DashThis serves a specific niche well — agencies focused primarily on client reporting — but its limited customization options and higher price point make it harder to recommend as a general-purpose SEO reporting solution.
Our verdict
For features, supermetrics leads. On a budget, go with supermetrics.