Quick Verdict
SpyFu and Moz STAT serve completely different needs, which is why this comparison exists. SpyFu is the scrappy competitor intelligence tool that tells you exactly what keywords your rivals are buying on Google Ads and ranking for organically. Moz STAT is an enterprise SERP tracking platform that monitors how your rankings change across thousands of keywords and locations.
Most people end up here because they want competitive intelligence but aren't sure whether they need SpyFu's ad spend data or STAT's ranking monitoring. The tools barely overlap — SpyFu shows you what competitors are doing, while STAT shows you how you're performing against them over time.
Score comparison
Score Comparison
| Dimension | SpyFu | Moz STAT |
|---|---|---|
| Feature Depth | 34.0 | 32.0 |
| Ease of Use | 50.0 | 50.0 |
| Data Quality | 18.0 | 32.0 |
| Value for Money | 92.0 | 55.0 |
| Integration | 35.0 | 20.0 |
| Market Traction | 18.0 | 16.0 |
Feature comparison
| Feature | SpyFu | Moz STAT |
|---|---|---|
| Competitor Keyword Discovery | ✓ | — |
| PPC Intelligence | ✓ | — |
| SERP Analysis | ✓ | — |
| Backlink Intelligence | ✓ | — |
| Domain Overview Reports | ✓ | — |
| Kombat Feature | ✓ | — |
| AI Search Feature Tracking | — | ✓ |
| SERP Screenshots | — | ✓ |
| Advanced Competitive Intelligence | — | ✓ |
| Local and Mobile Tracking | — | ✓ |
| API Access and Integrations | — | ✓ |
| White-Label Reporting | — | ✓ |
Pricing comparison
| Plan | SpyFu | Moz STAT |
|---|---|---|
| Basic | $39/mo | Custom pricing |
| Professional | $79/mo | Contact sales |
| Team | $299/mo | Contact sales |
Feature Comparison
SpyFu excels at reverse-engineering competitor strategies. You can see exactly how much any domain spends on Google Ads, which keywords they bid on, and their complete PPC ad history going back years. The Kombat feature directly compares your keyword overlap with up to three competitors, showing gaps in your strategy. But SpyFu's rank tracking is basic — it's not built for monitoring thousands of keywords across multiple locations. Moz STAT does the opposite brilliantly. It tracks rankings for unlimited keywords across any location or device, with historical data going back over a decade. The platform excels at enterprise-level SERP monitoring, including AI search features like People Also Ask boxes and featured snippets. STAT's Share of Voice metrics show your visibility compared to competitors, but it won't tell you their ad spend or reveal their keyword bidding strategies. The data depth differs significantly too. SpyFu's competitor database spans 15 years of PPC and organic history, letting you spot seasonal patterns in competitor campaigns. STAT focuses on current performance with granular daily ranking updates and SERP feature tracking that most rank trackers miss.
Pricing Comparison
SpyFu starts at $39 monthly for 10,000 keyword lookups and basic competitor tracking. The Professional plan at $79 monthly removes most limits and adds unlimited domain projects. Even their top tier stays under $300 monthly, making it accessible for small agencies and solo consultants. Moz STAT uses custom enterprise pricing with no published rates. Based on industry estimates, expect to pay $500+ monthly for meaningful keyword volumes. The platform targets large agencies and enterprise SEO teams who need to track tens of thousands of keywords across multiple clients or business units.
Best For
SpyFu works best for agencies and consultants who need competitive intelligence to inform strategy decisions. If you're pitching new clients, planning content calendars, or need to understand competitor ad strategies, SpyFu delivers that intel affordably. It's perfect for teams under 10 people who need quick competitive insights without enterprise complexity. Moz STAT suits enterprise SEO teams and large agencies tracking performance across hundreds of thousands of keywords. If you manage SEO for Fortune 500 companies, multiple international markets, or need detailed SERP feature tracking for client reports, STAT provides the scale and accuracy required. The platform makes sense when ranking data drives million-dollar decisions.
The Verdict
Choose SpyFu if competitor intelligence matters more than rank tracking precision. Most SEO teams get more value from understanding competitor strategies than from enterprise-grade ranking data. But if you're managing large-scale SEO campaigns where accurate ranking data across multiple locations drives strategy decisions, STAT justifies its enterprise pricing. Start with SpyFu's free account to test their competitor database, then upgrade if the intel proves valuable for your specific use case.