Quick Verdict
You're looking at two completely different animals here. Sitechecker positions itself as the scrappy underdog — an affordable all-in-one SEO tool for small businesses that don't need enterprise bells and whistles. Moz STAT is the heavyweight champion of SERP tracking, built for agencies and enterprises that track thousands of keywords across multiple clients.
The core difference isn't just price (though that's dramatic). Sitechecker gives you basic SEO auditing, rank tracking, and backlink monitoring in one dashboard for $23/month. Moz STAT focuses purely on advanced SERP tracking with custom pricing that typically starts around $300/month for serious keyword volume.
Score comparison
Score Comparison
| Dimension | Sitechecker | Moz STAT |
|---|---|---|
| Feature Depth | 17.0 | 32.0 |
| Ease of Use | 85.0 | 50.0 |
| Data Quality | 0.0 | 32.0 |
| Value for Money | 96.0 | 55.0 |
| Integration | 40.0 | 20.0 |
| Market Traction | 32.0 | 16.0 |
Feature comparison
| Feature | Sitechecker | Moz STAT |
|---|---|---|
| Site Audit | ✓ | — |
| Rank Tracking | ✓ | — |
| Backlink Monitor | ✓ | — |
| Competitor Analysis | ✓ | — |
| White-Label Reports | ✓ | — |
| Page Speed Monitoring | ✓ | — |
| AI Search Feature Tracking | — | ✓ |
| SERP Screenshots | — | ✓ |
| Advanced Competitive Intelligence | — | ✓ |
| Local and Mobile Tracking | — | ✓ |
| API Access and Integrations | — | ✓ |
| White-Label Reporting | — | ✓ |
Pricing comparison
| Plan | Sitechecker | Moz STAT |
|---|---|---|
| Free | $0 | Custom pricing |
| Startup | $23/mo | Contact sales |
| Growing | $49/mo | Contact sales |
| Agency | $149/mo | — |
| Enterprise | $499/mo | — |
Feature Comparison
Sitechecker delivers three core features: site audits that catch technical SEO issues, rank tracking for up to 1,000 keywords on the starter plan, and basic backlink monitoring. The audit tool finds broken links, missing meta descriptions, and page speed issues — nothing groundbreaking but solid fundamentals. Their rank tracking updates daily and includes local search positions. Moz STAT specializes in one thing but does it better than almost anyone else. You get SERP feature tracking that monitors when your competitors appear in featured snippets, knowledge panels, and local packs. The competitive intelligence goes deeper too — you can see which competitors are bidding on your keywords and track their SERP movements over time. But you won't find site auditing or backlink tools here. The AI search tracking capabilities differ significantly. Sitechecker mentions AI search but it's mostly basic SERP analysis. Moz STAT actually tracks AI-generated answer boxes and monitors how AI search results change over time — crucial for understanding how ChatGPT and Bard affect your visibility.
Pricing Comparison
Sitechecker starts at $23/month for 1,000 keywords, 100,000 pages crawled, and basic reporting. Their mid-tier plan at $47/month bumps you to 5,000 keywords and white-label reports. Even the top plan stays under $200/month. Moz STAT doesn't publish pricing because it's custom for each client. In my experience working with agencies, expect to pay $300-800/month minimum for meaningful keyword volume. Large enterprises often pay $2,000+ monthly. You're paying for advanced SERP intelligence that smaller tools can't match.
Best For
Sitechecker works best for small businesses, freelancers, and new SEO agencies who need basic monitoring across multiple SEO functions. If you're tracking under 5,000 keywords and want site auditing included, the value proposition is hard to beat. The learning curve is gentle and you'll get actionable insights quickly. Moz STAT is the choice for established agencies, enterprise SEO teams, and anyone tracking 10,000+ keywords across multiple clients. When SERP intelligence drives major business decisions, the detailed competitive analysis and AI search tracking justify the premium. Large marketing teams who live in spreadsheets will appreciate the robust data exports.
The Verdict
Choose Sitechecker if you need an affordable Swiss Army knife for basic SEO monitoring. Most small businesses don't need enterprise SERP tracking — they need to fix their technical SEO and track a few hundred important keywords. But if keyword tracking is your primary concern and budget isn't tight, Moz STAT delivers significantly better SERP intelligence. Start with Sitechecker's free plan to test their audit tool, then upgrade if you need more than 100 keywords tracked.
Our verdict
For features, moz-stat leads. On a budget, go with sitechecker.