Quick Verdict
SE Visible and Gumshoe AI represent two fundamentally different approaches to tracking your brand's visibility in AI-powered search results. SE Visible comes as part of SE Ranking's ecosystem — a mature, comprehensive solution that monitors mentions across ChatGPT, Google AIO, Claude, and Gemini with detailed prompt-level tracking. Gumshoe AI takes the opposite route with a pay-per-report model that lets you test AI visibility without committing to monthly fees.
The core difference comes down to integration versus flexibility. SE Visible works best if you're already using SE Ranking's broader SEO toolkit, while Gumshoe AI appeals to agencies or consultants who need ad-hoc reporting for different clients without subscription overhead.
Score comparison
Score Comparison
| Dimension | SE Visible | Gumshoe AI |
|---|---|---|
| Feature Depth | 22.0 | 12.0 |
| Ease of Use | 35.0 | 15.0 |
| Data Quality | 24.0 | 18.0 |
| Value for Money | 75.0 | 63.0 |
| Integration | 0.0 | 0.0 |
| Market Traction | 18.0 | 6.0 |
Feature comparison
| Feature | SE Visible | Gumshoe AI |
|---|---|---|
| Multi-Platform LLM Tracking | ✓ | — |
| Prompt-Level Analysis | ✓ | — |
| Competitive Benchmarking | ✓ | — |
| Historical Trend Tracking | ✓ | — |
| SE Ranking Integration | ✓ | — |
| Custom Alert System | ✓ | — |
| Persona-Driven Query Prediction | — | ✓ |
| Pay-Per-Report Pricing | — | ✓ |
| Competitive Citation Analysis | — | ✓ |
| Tactical Recommendations | — | ✓ |
| Cross-Platform Coverage | — | ✓ |
| Historical Tracking | — | ✓ |
Pricing comparison
| Plan | SE Visible | Gumshoe AI |
|---|---|---|
| Essential | $44/month | Free |
| Pro | $87/month | $30 |
| Business | $191/month | $125 |
| Enterprise | Custom | Custom |
Feature Comparison
SE Visible offers comprehensive monitoring across four major AI platforms with competitive benchmarking baked in. You can track how often your brand appears in AI responses, what context triggers those mentions, and how you stack up against competitors. The prompt-level monitoring is particularly useful — you see exactly which queries generated your mentions rather than just aggregate numbers. Gumshoe AI's persona-driven approach is more strategic but narrower in scope. Instead of monitoring everything, you define target audience profiles and Gumshoe predicts which AI queries those personas would ask. This means fewer data points but potentially more relevant ones. The tactical recommendations feature attempts to suggest content gaps, though this varies in quality depending on your industry. Both tools track source citations, but SE Visible's integration with SE Ranking means you can correlate AI mentions with traditional search performance. Gumshoe's standalone nature means you'll need to manually connect those dots.
Pricing Comparison
SE Visible is included with SE Ranking plans, which start around $65/month for the basic package. You're essentially getting AI visibility tracking as part of a broader SEO suite. If you're already paying for SE Ranking, the AI monitoring is essentially free additional value. Gumshoe AI charges approximately $30 per report with no recurring fees. For agencies running quarterly AI audits for multiple clients, this can be significantly cheaper than maintaining monthly subscriptions. But if you need regular monitoring, the per-report costs add up quickly — running weekly reports would cost $120/month per brand.
Best For
SE Visible works best for in-house teams already committed to the SE Ranking ecosystem who need ongoing AI visibility monitoring. The integration with existing keyword tracking and SERP monitoring creates a unified workflow that's hard to replicate with standalone tools. Gumshoe AI is ideal for consultants, agencies, or businesses that need occasional AI visibility audits without subscription commitment. The persona-based approach also works well for brands targeting specific demographics rather than broad market monitoring.
The Verdict
Choose SE Visible if you want comprehensive, ongoing monitoring integrated with traditional SEO metrics. The value proposition makes sense primarily if you're already using SE Ranking's other features. Pick Gumshoe AI for project-based work or if you prefer the persona-driven approach to audience-specific AI query prediction. Start with Gumshoe's free tier to test their reporting format, then decide if the insights justify the per-report cost for your specific use case.
Our verdict
For features, se-visible leads. On a budget, go with gumshoe-ai.