Gumshoe AI
LLM Visibility TrackerPay-per-report AI visibility tracking with persona-driven query predictions
Overview
Gumshoe AI takes a fundamentally different approach to AI visibility tracking by focusing on personas instead of keywords. Founded in 2025 by Todd and Patrick — veterans from ICanHasCheezburger and UrbanSpoon — the tool predicts what queries your target audience actually asks AI models rather than tracking predetermined keyword lists.
The pay-per-report model sets Gumshoe apart in a field dominated by monthly subscriptions. At $30 per report, you get comprehensive analysis including competitive citation tracking and tactical optimization recommendations. This pricing structure makes it particularly attractive for agencies managing multiple clients or businesses that don't need constant monitoring.
What makes Gumshoe compelling is its persona-driven methodology. You define specific audience profiles — demographics, interests, pain points — and the tool generates relevant AI queries those personas would naturally ask. It's a more sophisticated approach than traditional keyword tracking, especially given how people interact with conversational AI differently than search engines.
Score breakdown
Composite Score
22.1Our review
Gumshoe AI is a pay-per-report AI visibility tool — no monthly subscription required. Uses a persona-driven approach where reports simulate real user queries to show how brands appear in AI responses.
Pros
- ✓Pay-per-report pricing — no subscription commitment
- ✓Persona-driven approach simulating real user queries
- ✓No monthly commitment
Cons
- —No ongoing monitoring or tracking
- —Point-in-time snapshots only
- —Less comprehensive than subscription tools
Best for
Key features
Persona-Driven Query Prediction
Define target audience profiles and Gumshoe generates relevant AI queries your personas would actually ask, moving beyond generic keyword lists.
Pay-Per-Report Pricing
No monthly subscriptions required — pay only for the reports you need, making it budget-friendly for agencies and consultants.
Competitive Citation Analysis
Track which sources AI models cite for your target queries and see how you stack up against competitors in AI search results.
Tactical Recommendations
Provides specific optimization suggestions based on current AI model behavior and citation patterns.
Cross-Platform Coverage
Monitors visibility across multiple AI platforms including ChatGPT, Claude, and other major LLMs.
Historical Tracking
Build trend data over time by running periodic reports to understand your AI visibility trajectory.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free Trial | Free | Limited report testing, basic query insights |
| Single Report | $30 | Full persona analysis, competitive rankings, citation tracking |
| 5-Pack Reports | $125 | Bulk discount, multiple persona tracking, trend analysis |
| Enterprise | Custom | Volume pricing, API access, custom personas, dedicated support |
FAQ
How does Gumshoe's persona approach differ from keyword tracking?
Instead of tracking predetermined keywords, you define audience personas and Gumshoe predicts what queries those specific user types would ask AI models. This captures more natural language patterns than traditional keyword lists.
Can I track competitors with Gumshoe AI?
Yes, reports include competitive citation analysis showing which brands and sources get mentioned for your target queries. You can see exactly where competitors appear in AI responses.
Is the pay-per-report model actually cheaper than monthly subscriptions?
For occasional monitoring or agencies with varying client needs, yes. At $30 per report, you'd need to run 10+ reports monthly to match typical subscription costs of other AI visibility tools.
Which AI platforms does Gumshoe monitor?
Gumshoe tracks major LLMs including ChatGPT, Claude, and other leading AI search platforms. The specific platform coverage continues expanding.
How accurate are the persona-based query predictions?
The founders' consumer internet background (ICanHasCheezburger, UrbanSpoon) brings user behavior expertise to query prediction, though actual accuracy varies by industry and persona complexity.
AI Platform Coverage
Capabilities
AI Visibility Metrics
Content & Optimization
Traditional SEO
Technical & Integrations
aiseo.is Score
#3 of 78 in LLM Visibility Tracker
Review Sentiment
🟠Reddit sentiment
mixed8 threads in startupscale, AISearchLab, SaaS
“Their model is different as they charge you based on the amount responses you want to analyze, which is suited for white label cases or agencies IMO.”
r/startupscale
“I've found gumshoe.ai to be a great tool for audits/understanding client visibility for relevant conversations.”
r/AISearchLab
🔵𝕏 sentiment
positive6 posts
“AI visibility will become the #1 customer acquisition channel. If LLMs don't mention you, you don't exist. Todd shared a step-by-step framework to show up in AI answers.”
@agentic_ai
“Such a great study from @GumshoeAI and @sparktoro proving the insanely low consistency of LLM answers. You have to ask Claude 1,429 times the same question until it gives the same response 🤯”
@zorzini
Last updated Feb 2026
Quick Facts
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