Multi-Location Local SEO Campaign

What You'll Need

Before starting, ensure you have business information for all locations including complete addresses, phone numbers, hours of operation, and local market insights. You'll need admin access to your website, Google Business Profile accounts for each location, and budget for citation management tools. Gather 2-3 sample locations to test your system before rolling out to all locations.

Step 1: NAP Audit and Standardization

Time: 45 minutes | Tool: BrightLocal Create a comprehensive spreadsheet listing every location with exact business name, address, and phone number variations currently in use. Log into BrightLocal's Citation Tracker and run citation scans for 5-10 sample locations to identify inconsistencies. Look for variations like "LLC" vs "L.L.C.", suite number formats, and phone number formatting differences. Establish your master NAP format standards - decide whether you'll use "Street" or "St", how you'll format suite numbers, and whether phone numbers include parentheses. Document these standards in a style guide that includes acceptable business name variations for different citation sources. BrightLocal's Local Search Audit tool will show you exactly which directories are using incorrect information, giving you a clear cleanup priority list. Export your findings into a master spreadsheet with columns for Location ID, Current NAP Variations Found, Standardized NAP, and Cleanup Priority Score. This becomes your single source of truth for all future local SEO efforts.

Step 2: Citation Management Setup

Time: 90 minutes | Tool: Yext Connect your Yext account and import your standardized location data using their bulk upload feature. Map each location's information to Yext's data fields, ensuring consistent categories across all locations. Use Yext's PowerListings network to distribute your NAP information to major directories like Google, Facebook, Yelp, and industry-specific platforms. Configure Yext's duplicate detection settings to identify and suppress incorrect listings automatically. Set up location-specific landing page URLs in Yext so each citation points to the correct local page on your website. Enable Yext's review monitoring across all locations to track sentiment and response needs. Create location groupings in Yext based on regions or franchise territories to streamline management. This allows you to push updates to specific market clusters rather than managing each location individually. Test the sync process with 2-3 locations before activating the full network to ensure data flows correctly.

Step 3: Local Keyword Research and Mapping

Time: 60 minutes | Tool: Local Falcon Enter your primary business categories and locations into Local Falcon's rank tracking system. The tool will automatically generate location-specific keyword variations by combining your services with "near me" and city-specific modifiers. Export the keyword lists for each location, focusing on terms with local search volume above 50 monthly searches. Create a keyword mapping spreadsheet that assigns primary and secondary keywords to each location based on local competition levels and search volume. Local Falcon's heat maps show you exactly where your competitors are ranking stronger, helping you identify opportunity keywords for each market. Group similar locations by market size and competition level - large metro areas will target more competitive terms while smaller markets can focus on broader service keywords. This segmentation strategy allows you to customize content difficulty and depth based on each location's ranking potential.

Step 4: Location-Specific Landing Page Creation

Time: 2 hours | Tool: ChatGPT Develop location-specific landing page templates using ChatGPT to scale content creation across multiple markets. Create a prompt that includes your business description, services offered, and location-specific variables like city name, nearby landmarks, and local service areas. Ask ChatGPT to generate unique content for each location that includes local keywords naturally. Structure each landing page with consistent elements: local business schema markup, NAP information prominently displayed, service area descriptions, customer testimonials specific to that market, and locally-relevant imagery. Use ChatGPT to create location-specific FAQ sections that address common local concerns and include neighborhood-specific service examples. Generate meta titles and descriptions for each location page using the format: "[Service] in [City] | [Business Name]" for titles and location-specific value propositions for descriptions. Create internal linking strategies that connect related locations within the same metropolitan area while maintaining topical relevance.

Step 5: Google Business Profile Optimization

Time: 90 minutes | Tool: BrightLocal Use BrightLocal's Google Business Profile Audit tool to scan all location profiles for completeness and optimization opportunities. Ensure each profile includes all business categories, complete business hours including special hours, high-quality photos of the actual location, and detailed business descriptions with local keywords. Upload location-specific photos to each profile including exterior shots, interior views, team photos, and work examples relevant to that market. BrightLocal's GBP tracking shows you which profiles need attention based on missing information, outdated photos, or low engagement metrics. Create a posting schedule for Google Business Profile updates using BrightLocal's posting feature. Plan location-specific posts about local community involvement, seasonal services, and market-relevant promotions. Set up automated monitoring to track profile views, direction requests, and phone calls generated from each location.

Step 6: Local Content Strategy Implementation

Time: 2 hours | Tool: ChatGPT Develop a local content calendar that produces location-specific blog posts and service pages throughout the year. Use ChatGPT to generate content ideas that combine your services with local events, seasonal needs, and community-specific challenges. Create monthly content themes that can be customized for each location while maintaining brand consistency. Generate location-specific service pages that go beyond basic landing pages - create detailed guides about serving each market including local regulations, common local challenges, and area-specific solutions. Use ChatGPT to research local partnerships, community events, and market-specific talking points that make each location's content genuinely local rather than templated. Build a content distribution system where core topics are created centrally then customized with local examples, case studies, and market-specific details for each location. This approach scales content creation while ensuring each location has unique, locally-relevant content that Google recognizes as distinct.

Step 7: Multi-Location Rank Tracking Setup

Time: 45 minutes | Tool: Local Falcon Configure Local Falcon to track your target keywords across all locations with location-specific search parameters. Set up separate campaigns for each major market or region, tracking both broad service terms and location-specific long-tail keywords. The platform's grid-based tracking shows you exactly where each location ranks within local search areas. Create custom reporting views that group locations by performance levels - high performers, average performers, and locations needing improvement. Set up automated weekly reports that highlight ranking changes, new opportunities, and competitor movements for each location. Establish baseline rankings for all locations and create monthly performance goals based on local competition levels and market potential. Use Local Falcon's competitor tracking to monitor how competing businesses in each market are performing, identifying opportunities to capture market share in underperforming locations.

Common Pitfalls

• Using identical content across all location pages instead of creating genuinely unique, locally-relevant content for each market
• Inconsistent NAP information across different platforms leading to confused local search algorithms and reduced ranking potential
• Setting up too many locations in rank tracking tools without proper keyword research, resulting in tracking irrelevant terms that don't drive business
• Neglecting to optimize Google Business Profiles individually, missing location-specific opportunities for photos, posts, and local engagement

Expected Results

Within 60-90 days, you should see improved local pack visibility for most locations, with 20-40% of targeted locations appearing in top 3 local pack results for primary keywords. Citation consistency improvements typically show results within 30-45 days, reflected in higher Google Business Profile ranking positions. Track metrics including local pack rankings, Google Business Profile views and actions, organic traffic to location pages, and phone calls/directions requests from local search. Strong performing locations should generate 15-25% increases in local organic traffic within the first quarter.