wix vs framer
Wix vs Framer — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Wix and Framer represent two different approaches to website building with SEO considerations. Wix is the established player with 18 years in the market, offering comprehensive website building tools and an expanding SEO toolkit. Framer takes a more modern approach as a design-to-code platform that generates clean, fast-loading websites with AI assistance.
The choice between these platforms often comes down to whether you prioritize ease of use and comprehensive features (Wix) or modern development practices and performance optimization (Framer). Both offer free tiers, but they serve different audiences with distinct technical comfort levels.
Feature Comparison
Wix provides a full-featured SEO toolkit including built-in schema markup, an SEO assistant that guides optimization decisions, and improved JavaScript rendering capabilities that help search engines crawl dynamic content. The platform offers extensive customization through its App Market, advanced blog functionality, and comprehensive e-commerce features for larger sites. Framer focuses on generating clean, semantic HTML and CSS code that loads quickly and performs well on Core Web Vitals. Its AI-powered features help with content generation and design decisions, while built-in SEO controls handle technical optimization. However, Framer's SEO features are more basic compared to Wix's dedicated toolkit, focusing primarily on fundamental technical SEO rather than advanced features like schema markup or detailed SEO guidance. The key difference lies in approach: Wix gives you SEO tools and guidance to optimize your site, while Framer produces inherently SEO-friendly code that requires less manual optimization.
Pricing Comparison
Framer starts free and offers generous limits on their free tier, making it attractive for small projects and personal sites. Their paid plans begin at reasonable rates for most small businesses. Wix starts at $17/month for their basic paid plan after the free tier, which includes more storage and bandwidth than Framer's entry-level offerings. Wix's pricing scales up significantly for advanced features, but you get more comprehensive functionality including advanced SEO tools, extensive app integrations, and solid e-commerce capabilities.
Best For
Wix is the better choice for users who want comprehensive SEO guidance, extensive customization options, and don't mind a slightly steeper learning curve. It's ideal for businesses that need advanced features like detailed analytics, complex e-commerce functionality, or integration with numerous third-party services. The SEO assistant makes it particularly valuable for users who want to optimize their sites but lack deep SEO knowledge. Framer works best for users with some design experience who prioritize website performance and modern development practices. It's perfect for portfolios, simple business sites, and projects where fast loading times and clean code matter more than extensive feature sets. The AI assistance makes it accessible to non-developers while still producing professional results.
The Verdict
Choose Wix if you need a comprehensive website platform with solid SEO tools and don't mind paying more for extensive features. Its SEO assistant and schema markup capabilities give it a clear advantage for businesses serious about search optimization. Choose Framer if you prioritize website performance, prefer modern design tools, and want a platform that produces fast-loading, technically sound websites without requiring deep SEO expertise.