Wix
CMSWebsite builder with improving SEO capabilities
Overview
Wix has transformed from an SEO-unfriendly drag-and-drop builder into a legitimate website platform with solid technical foundations. The Tel Aviv-based company rebuilt their rendering engine to support server-side rendering and implemented automatic Core Web Vitals optimizations that address the performance issues that plagued earlier versions. While it's not replacing WordPress for SEO agencies, Wix now handles the technical SEO fundamentals well enough for most small businesses.
The platform's SEO improvements center around their Wiz assistant, which guides users through essential optimization tasks like meta tag setup, XML sitemap generation, and Google Search Console connection. Built-in schema markup automatically implements structured data for businesses, products, and events without requiring technical knowledge. The mobile-first responsive templates and automatic image optimization help sites meet Google's Core Web Vitals requirements.
What sets Wix apart from competitors like Squarespace is its focus on user guidance rather than just providing tools. The SEO assistant actively recommends optimizations and walks users through implementation, making it accessible to business owners without SEO expertise.
Key features
SEO Wiz Assistant
Step-by-step SEO setup wizard that configures meta tags, generates XML sitemaps, and provides personalized optimization recommendations for your site.
Automatic Schema Markup
Built-in structured data implementation for businesses, events, products, and local listings without manual coding required.
Core Web Vitals Optimization
Automatic image optimization, lazy loading, and CDN delivery to improve page speed scores and Core Web Vitals metrics.
Mobile-First Indexing Ready
Responsive design templates that automatically adapt to mobile devices with proper viewport configuration and touch-friendly elements.
Integrated Analytics and Tracking
Built-in analytics dashboard with Google Analytics integration and conversion tracking setup through visual interface.
URL Structure Control
Custom URL slug editing, redirect management, and automatic canonical tag implementation to prevent duplicate content issues.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Combo | $17/mo | Connect domain, remove Wix ads, 3GB storage, basic SEO tools |
| Unlimited | $29/mo | 10GB storage, form builder, site booster app, advanced SEO tools |
| Pro | $34/mo | 20GB storage, social media logo files, visitor analytics, SEO assistant |
| VIP | $49/mo | 35GB storage, priority support, professional review, advanced SEO suite |
FAQ
Is Wix good for SEO in 2025?
Wix has significantly improved its SEO capabilities with server-side rendering, automatic schema markup, and Core Web Vitals optimization. While it still lags behind WordPress in flexibility, it's now viable for most small business SEO needs.
Can you migrate from Wix to WordPress?
Wix doesn't provide direct export tools, making migration to WordPress complex and often requiring manual content recreation. Plan your platform choice carefully as switching costs are high.
Does Wix automatically generate XML sitemaps?
Yes, Wix automatically creates and updates XML sitemaps for all published pages and submits them to Google Search Console when connected.
How fast are Wix websites?
Wix sites now achieve decent Core Web Vitals scores thanks to automatic image optimization and CDN delivery, though custom-coded sites on other platforms can still outperform them.
Can I use custom SEO tools with Wix?
Wix allows Google Analytics, Facebook Pixel, and other tracking codes through its interface, but advanced SEO plugins and custom server configurations aren't possible like with WordPress.
Review Sentiment
12,324 reviews across 2 sources
Bottom line
At $17/mo, Wix is an easy recommendation for web teams who need AI-powered setup wizard and SEO assistant guide. Its 4.4/5 rating is well-deserved, though URL structure limitations and inability to fully customize site.
People love
- +AI-powered setup wizard and SEO assistant guide beginners through optimization
- +Significant SEO improvements in recent years — now supports server-side rendering
- +Built-in schema markup, customizable meta tags, and automatic sitemaps
Common complaints
- –URL structure limitations and inability to fully customize site architecture for SEO
- –Page load speeds still lag behind WordPress and Webflow for content-heavy sites
- –Migrating away from Wix is extremely difficult — significant vendor lock-in
Last updated Feb 2026