weglot vs phrase
Weglot vs Phrase — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Weglot and Phrase solve different parts of the website translation puzzle. Weglot focuses on quick website translation deployment with automatic SEO optimization, while Phrase targets enterprise teams managing complex multilingual content workflows across multiple channels. The choice comes down to whether you need a plug-and-play website solution or a comprehensive translation management system.
Both tools help international SEO, but their approaches differ significantly. Weglot automatically detects your website content and creates translated versions with proper technical SEO implementation. Phrase provides a full translation management platform where teams collaborate on content localization projects, with website translation being just one output channel.
Feature Comparison
Weglot excels at automatic website discovery and SEO implementation. It automatically detects all text on your site, creates hreflang tags, sets up proper URL structures (subdirectories or subdomains), and ensures search engines can crawl and index your translated pages. The visual editor lets you refine translations directly on your live site, and it handles dynamic content updates automatically. Phrase offers enterprise-grade translation project management with advanced workflow controls, translation memory, and terminology management. It includes AI-powered translation suggestions, quality assurance checks, and integrations with professional translation services. While Phrase can output website translations, it requires more manual setup for technical SEO elements and URL structure management. Weglot's strength is simplicity — install the plugin or add the JavaScript snippet, and your multilingual site is live within hours. Phrase's strength is control and scalability across multiple content types, with solid collaboration tools for translation teams and content managers working on large-scale localization projects.
Pricing Comparison
Weglot starts at $15/month for up to 10,000 translated words with 1 language, scaling to $990/month for 1 million words and 20 languages. Their pricing is transparent and based on word count and language pairs, making it easy to predict costs as your site grows. Phrase uses custom enterprise pricing without published rates, typically starting much higher than Weglot for comparable word volumes. However, Phrase includes advanced project management features, unlimited users, and enterprise support that Weglot charges extra for at higher tiers.
Best For
Weglot works best for businesses wanting fast website translation deployment without technical complexity. E-commerce sites, marketing websites, and SaaS companies choosing Weglot get professional multilingual sites with proper SEO implementation in days, not months. It's ideal when your primary need is translating an existing website with minimal ongoing translation workflow management. Phrase suits enterprises managing translation across multiple channels — websites, apps, marketing materials, and documentation. Companies with dedicated localization teams, complex approval workflows, or requirements for translation memory and terminology consistency choose Phrase. It's the better option when website translation is part of a broader international content strategy requiring project management and collaboration tools.
The Verdict
Choose Weglot if you need to translate a website quickly with proper SEO implementation. Its automatic detection, built-in SEO features, and transparent pricing make it the clear winner for most website translation projects. Choose Phrase only if you're managing enterprise-scale localization projects across multiple content types and have the budget and team to justify a full translation management platform.