seotesting vs searchpilot
SEOTesting vs SearchPilot — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both SEOTesting and SearchPilot tackle the same fundamental problem: proving which SEO changes actually work before rolling them out site-wide. But they serve dramatically different market segments. SEOTesting targets smaller sites and agencies that need affordable split testing, while SearchPilot focuses exclusively on enterprise clients with massive websites and custom implementation needs.
The choice between them often comes down to your site's scale and testing sophistication. If you're running experiments on hundreds of thousands of pages with complex technical requirements, SearchPilot's enterprise focus makes sense. If you need proven SEO testing without a six-figure budget, SEOTesting delivers the core functionality at a fraction of the cost.
Feature Comparison
SEOTesting provides the essential split testing features most sites need: title tag experiments, meta description tests, and statistical significance calculations. Their platform handles the technical setup automatically, splitting your pages into control and variant groups while tracking organic traffic changes. You can test header tags, internal linking changes, and content modifications with their point-and-click interface. SearchPilot offers more advanced experimental controls and enterprise-grade features. Their platform includes sophisticated audience segmentation, multi-variate testing capabilities, and custom experiment designs that go beyond basic A/B splits. SearchPilot's strength lies in handling complex technical implementations for sites with millions of pages, custom content management systems, and intricate testing requirements that need dedicated support. Both platforms measure statistical significance and provide confidence intervals, but SearchPilot includes more advanced statistical modeling and can handle experiments with smaller effect sizes due to their larger typical client base.
Pricing Comparison
SEOTesting starts at $35/month with a free trial, making it accessible for small to medium websites and agencies. Their pricing scales based on the number of pages you're testing, with clear tier structures that let you predict costs as you grow. Even their higher tiers remain well under $500/month for most use cases. SearchPilot uses custom enterprise pricing with no published rates, typically starting in the five-figure annual range. Their model assumes dedicated customer success support, custom integrations, and white-glove implementation. While expensive, this pricing reflects the hands-on service and advanced features that enterprise clients require for complex testing scenarios.
Best For
SEOTesting works best for agencies, e-commerce sites, and growing businesses that want to prove SEO changes work before implementing them site-wide. If you have 1,000-100,000 pages and need reliable split testing without breaking the budget, SEOTesting delivers everything you need with minimal technical overhead. SearchPilot is built for enterprise websites with massive scale, complex technical requirements, and dedicated SEO teams. Large publishers, major e-commerce platforms, and sites with millions of pages get the most value from their advanced features and hands-on support model.
The Verdict
Choose SEOTesting unless you specifically need enterprise features and support. For 90% of websites doing SEO testing, SEOTesting's combination of essential features, reasonable pricing, and ease of use makes it the clear winner. Only consider SearchPilot if you're operating at true enterprise scale with a budget to match and testing requirements that exceed SEOTesting's capabilities.