SearchPilot
SEO TestingEnterprise SEO split testing for titles and meta descriptions
Overview
SearchPilot positions itself as the enterprise-grade solution for SEO split testing, specifically targeting large websites that need to optimize click-through rates and rankings through controlled experiments. Founded in London in 2018, the platform emerged from the recognition that traditional A/B testing tools weren't designed for SEO's unique challenges — particularly the need to test changes that affect search engine visibility without damaging rankings.
The platform's core strength lies in its sophisticated approach to SEO experimentation. Unlike conversion-focused A/B testing tools that can safely split traffic 50/50, SEO tests require more nuanced traffic allocation to avoid confusing search engines. SearchPilot handles this complexity by implementing gradual rollouts and statistical safeguards that monitor for ranking drops in real-time.
SearchPilot competes directly with SEOTesting and represents a more solid alternative to deprecated tools like Google Optimize for SEO-specific experiments. While general optimization platforms like VWO and Optimizely can technically run SEO tests, they lack SearchPilot's specialized controls and risk management features.
Key features
Title Tag Split Testing
Run controlled A/B tests on title tags with statistical significance tracking to measure impact on click-through rates and rankings.
Meta Description Testing
Test different meta descriptions to optimize for click-through rates while maintaining search visibility across multiple pages simultaneously.
On-Page Element Experiments
Split test headers, internal links, and other on-page elements with proper statistical controls to avoid polluting results.
Enterprise-Grade Analytics
Advanced reporting dashboard with statistical significance calculations, confidence intervals, and integration with Google Analytics data.
Large-Scale Testing
Deploy experiments across thousands of pages with automated traffic splitting and performance monitoring for enterprise websites.
Risk Management
Built-in safeguards to prevent negative impact on rankings with automatic experiment pausing when performance drops significantly.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Enterprise | Custom | Split testing, advanced analytics, dedicated support, unlimited experiments |
| Professional | Contact for pricing | SEO experiments, performance tracking, team collaboration |
FAQ
How does SearchPilot ensure SEO tests don't hurt rankings?
SearchPilot uses sophisticated traffic splitting and monitors ranking changes in real-time, automatically pausing experiments if negative impacts are detected. The platform includes statistical safeguards to prevent false positives.
What's the minimum traffic needed for SearchPilot experiments?
SearchPilot typically requires significant traffic volume to achieve statistical significance, making it suitable primarily for enterprise sites with substantial organic traffic. Smaller sites may not generate enough data for meaningful results.
Can SearchPilot test structural changes beyond titles and metas?
Yes, SearchPilot can test various on-page elements including headers, internal linking structures, and content modifications, though title and meta testing remains its core strength.
How long do SearchPilot experiments typically run?
Most experiments run 4-8 weeks depending on traffic volume and effect size. The platform calculates optimal test duration based on statistical power requirements and baseline conversion rates.
Does SearchPilot integrate with other SEO tools?
SearchPilot integrates with Google Analytics, Google Search Console, and various enterprise SEO platforms to provide comprehensive performance tracking and data analysis.
How does SearchPilot compare?
View all comparisons →Review Sentiment
12 reviews across 1 source
Bottom line
SearchPilot earns its 4.8/5 with true SEO split testing platform, making it a strong pick for SEO experimenters. The main consideration: enterprise pricing starting well above $1000/mo.
People love
- +True SEO split testing platform that measures causal impact of on-page changes
- +Statistical rigor provides confidence that observed changes are real, not noise
- +Case studies library demonstrates proven ROI from title tag and meta description tests
Common complaints
- –Enterprise pricing starting well above $1000/mo — only for large-scale sites
- –Requires significant traffic volume to achieve statistical significance in reasonable time
- –Implementation requires development resources to deploy the CDN-based testing layer
Last updated Feb 2026