seo-minion vs mozbar
SEO Minion vs MozBar — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
SEO Minion and MozBar represent two different approaches to browser-based SEO analysis. While both are free Chrome extensions, they solve distinctly different problems in your SEO workflow. MozBar focuses on competitive analysis through domain metrics and backlink data, while SEO Minion emphasizes technical on-page optimization and troubleshooting.
The choice between these tools often comes down to whether you need Moz's authority metrics for competitive research or prefer comprehensive on-page analysis features. Many SEOs actually use both, but understanding their core strengths helps determine which should be your primary browser extension.
Feature Comparison
MozBar's strength lies in its instant access to Moz's proprietary metrics. It displays Domain Authority (DA) and Page Authority (PA) scores directly in search results and on any webpage, along with linking domain counts and spam scores. The tool also highlights followed vs. nofollowed links and provides quick access to link analysis data. However, it lacks technical SEO auditing capabilities. SEO Minion takes a completely different approach, focusing on on-page optimization and technical issues. It offers SERP preview simulation, broken link detection, hreflang tag validation, and on-page SEO analysis including title tags, meta descriptions, and heading structure. The extension also includes location-based SERP checking and can highlight all links on a page with their attributes. The feature gap is clear: MozBar excels at competitive analysis and link metrics, while SEO Minion provides comprehensive on-page auditing tools that MozBar completely lacks.
Pricing Comparison
Both tools are completely free, making this comparison purely about functionality rather than cost. MozBar requires no account setup for basic features, though some advanced metrics require a free Moz account. SEO Minion works entirely without registration. The value proposition differs significantly despite both being free. MozBar provides access to expensive domain authority data that would otherwise require a paid Moz Pro subscription. SEO Minion offers technical auditing features that would typically require dedicated crawling tools or paid SEO platforms.
Best For
MozBar is the better choice for competitive analysis, link prospecting, and quick domain evaluation. It's essential for SEOs who regularly assess competitor strength, evaluate link opportunities, or need instant authority metrics while browsing. The tool integrates smoothly with Moz's broader ecosystem, making it valuable for existing Moz users. SEO Minion works better for technical SEO audits, on-page optimization, and troubleshooting website issues. Choose it if you frequently audit websites, check for broken links, validate technical implementations, or need detailed on-page analysis. It's particularly useful for agencies or consultants performing site audits.
The Verdict
For most SEOs, SEO Minion provides more practical daily value with its comprehensive technical auditing features. While MozBar's authority metrics are useful for competitive research, SEO Minion's on-page analysis tools address more frequent optimization tasks. However, the ideal setup is using both extensions since they complement rather than compete with each other's functionality.