semrush vs seobility
Semrush vs Seobility — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Semrush and Seobility represent two completely different approaches to SEO software. Semrush is the industry heavyweight with enterprise-grade features and a $130/month starting price that reflects its comprehensive toolset. Seobility takes the opposite approach — a genuinely useful free tier with premium plans designed for small businesses and solo SEOs who need core functionality without the complexity.
The choice between them usually comes down to scope and budget. Semrush offers advanced features like content gap analysis, social media management, and PPC tools that Seobility simply doesn't have. But Seobility's strength lies in doing the essential SEO tasks well without overwhelming users or their wallets.
Feature Comparison
Semrush delivers the full enterprise SEO suite with keyword databases covering 130+ countries, advanced competitor analysis, and AI-powered content optimization. Its Position Tracking tool monitors unlimited keywords, while the Backlink Audit tool processes millions of links with sophisticated toxic link detection. The Content Marketing Platform includes topic research, SEO writing assistant, and content templates that integrate with the broader keyword strategy. Seobility focuses on the fundamentals but executes them thoroughly. Its website crawler performs detailed technical audits with clear action items, while the rank tracking covers essential positions and local rankings. The TF-IDF analysis helps optimize content for semantic relevance — a feature that rivals more expensive tools. Seobility's backlink monitoring is straightforward but effective, focusing on link quality metrics rather than overwhelming data dumps. The gap becomes obvious in advanced features. Semrush includes social media scheduling, Google Ads integration, and market research tools that position it as a complete digital marketing platform. Seobility sticks strictly to SEO fundamentals without venturing into adjacent marketing channels.
Pricing Comparison
Seobility's pricing starts at free for up to 1,000 crawled pages, then €39.90/month for the Premium plan covering 10,000 pages and full features. This makes it accessible for small businesses and individual consultants who need professional SEO tools without enterprise overhead. Semrush starts at $130/month for the Pro plan, which includes 5 projects and 500 keywords. The Guru plan at $249/month adds content marketing tools and historical data, while Business at $499/month unlocks API access and white-label reports. Even Semrush's entry-level plan costs more than triple Seobility's premium tier.
Best For
Seobility is perfect for small businesses, local SEOs, and individual consultants who need reliable SEO monitoring without complexity. If you're managing 1-10 websites, need clear technical audit reports, and want rank tracking that doesn't require a manual to understand, Seobility delivers exactly what you need. The free tier alone provides more value than many paid tools. Semrush makes sense for agencies, enterprise SEO teams, and businesses running comprehensive digital marketing campaigns. Choose Semrush if you need advanced competitor research, manage multiple marketing channels, require API integrations, or have a budget that supports its comprehensive feature set.
The Verdict
For most small to medium businesses, Seobility provides better value and less complexity. Its focused approach to core SEO tasks means you'll actually use what you pay for rather than drowning in features you don't need. Semrush is the clear winner for agencies and enterprises that can utilize its full marketing suite, but it's overkill for straightforward SEO work.