semrush vs moz-pro
Semrush vs Moz Pro — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Semrush and Moz Pro represent two different philosophies in all-in-one SEO platforms. Semrush positions itself as a comprehensive digital marketing suite with aggressive competitive intelligence features, while Moz Pro focuses on reliable SEO fundamentals with their trusted Domain Authority metric system.
The choice between these platforms often comes down to scope versus simplicity. Semrush offers more tools and data sources but can overwhelm users who just need solid SEO basics, while Moz Pro provides a cleaner experience but may leave power users wanting more advanced features.
Feature Comparison
Semrush delivers a broader feature set with tools spanning SEO, PPC, social media, and content marketing. Their keyword research tool pulls from a larger database and includes features like Keyword Magic Tool with intent classification and keyword clustering. Semrush's backlink analysis covers more domains and provides detailed toxic link detection, while their site audit tool checks for over 140 SEO issues. Moz Pro concentrates on core SEO features but executes them well. Their keyword research integrates smoothly with their proprietary metrics like Keyword Difficulty and Priority Score. Moz's standout feature remains Domain Authority, which many SEOs still consider the gold standard for quick domain assessment. Their link analysis tool, Link Explorer, provides clean data presentation and their MozBar browser extension offers convenient on-page insights. Semrush's competitive intelligence features significantly outpace Moz Pro. You can analyze competitors' paid search campaigns, display ads, and social media performance—capabilities Moz Pro simply doesn't offer. However, Moz Pro's Local SEO features are more polished, with better local citation tracking and Google Business Profile management tools.
Pricing Comparison
Moz Pro starts at $99/month for their Standard plan, covering 5 campaigns and 300 keyword tracking, making it more accessible for small agencies and solo practitioners. Their mid-tier Medium plan at $179/month provides reasonable scaling for growing businesses. Semrush's entry point sits at $130/month for their Pro plan, which tracks 500 keywords across 5 projects. While more expensive upfront, you get significantly more tools and data for the price difference. Their Guru plan at $250/month unlocks historical data and branded reports, features that cost extra in Moz Pro's ecosystem.
Best For
Moz Pro works best for established SEO professionals who value data accuracy over breadth, local businesses needing strong local SEO tools, and teams who prefer Domain Authority for link prospecting and competitive analysis. The platform excels when you need reliable, straightforward SEO insights without feature bloat. Semrush suits agencies managing multiple client disciplines, businesses running both SEO and PPC campaigns, and competitive analysis-heavy workflows. Choose Semrush when you need comprehensive digital marketing intelligence beyond traditional SEO metrics, especially for competitive research and paid advertising insights.
The Verdict
Semrush wins for most use cases due to its superior feature breadth and competitive intelligence capabilities at a reasonable price premium. While Moz Pro offers a cleaner interface and trusted metrics, Semrush provides significantly more value per dollar for agencies and businesses needing comprehensive digital marketing insights. Choose Moz Pro only if you specifically value Domain Authority metrics or need focused local SEO features without the complexity of additional marketing tools.