schema-markup-generator vs schema-app
Schema Markup Generator vs Schema App — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
You're looking at two completely different approaches to structured data: a free, single-purpose generator versus an enterprise platform. Schema Markup Generator by Merkle gives you a quick way to create JSON-LD markup for basic schema types. Schema App is an enterprise solution that manages structured data across entire websites with validation, monitoring, and team collaboration features.
The choice comes down to scale and complexity. If you need to generate occasional schema markup for FAQ pages or local business listings, the free generator handles this perfectly. If you're managing structured data across hundreds of pages or multiple sites with team oversight requirements, Schema App's enterprise features justify its custom pricing.
Feature Comparison
Schema Markup Generator covers the essentials — FAQ, HowTo, Product, LocalBusiness, and a few other common schema types through a straightforward web interface. You input your content, select the schema type, and get clean JSON-LD code to paste into your site. It's Merkle-built, so the output follows Google's guidelines correctly. Schema App operates on a different level entirely. It connects directly to your CMS, automatically generates markup based on your content, and provides ongoing validation against Google's structured data requirements. You get bulk deployment across pages, automated testing when you make changes, and detailed reporting on which markup is actually being recognized by search engines. The platform also handles complex schema relationships that single-page generators can't manage. Schema App's monitoring capabilities set it apart — it alerts you when markup breaks, tracks rich result performance, and provides recommendations for schema optimization. The free generator gives you markup once; Schema App manages it continuously.
Pricing Comparison
Schema Markup Generator costs nothing. No limits, no signup required, no hidden fees. For small businesses or individual SEOs handling occasional structured data needs, this removes all financial barriers. Schema App uses custom enterprise pricing, typically starting in the thousands per month depending on page volume and features needed. You're paying for the platform infrastructure, automated deployment, ongoing monitoring, and support team. For large sites where manual markup management would require dedicated developer time, this pricing often pays for itself through efficiency gains.
Best For
Schema Markup Generator is perfect for small businesses, freelance SEOs, or anyone who needs occasional structured data markup. If you're adding FAQ schema to a few pages, marking up local business information, or creating product markup for a small e-commerce site, the free tool handles these tasks efficiently without complexity. Schema App makes sense for enterprise sites, agencies managing multiple clients, or any situation where structured data needs ongoing management rather than one-time creation. If you're deploying markup across hundreds of pages, need automated validation, or require team collaboration features for structured data projects, the enterprise platform justifies its cost.
The Verdict
Choose Schema Markup Generator for simple, occasional structured data needs — it's free, reliable, and covers the most common schema types. Choose Schema App if you're managing structured data at enterprise scale with requirements for automation, monitoring, and team collaboration. There's no middle ground here: these tools serve completely different use cases and budgets.