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JSON-LD

Technical
Definition

JavaScript-based format for implementing structured data, recommended by Google for embedding schema markup in pages.

JSON-LD (JavaScript Object Notation for Linked Data) is a structured data format that uses JSON syntax to embed schema markup directly into web pages. Google officially recommends JSON-LD as the preferred method for implementing structured data because it separates markup from HTML content, making it easier to implement and maintain than alternatives like Microdata or RDFa.

Unlike inline markup methods, JSON-LD lives in a