rytr vs textcortex
Rytr vs TextCortex — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Rytr and TextCortex both launched in 2021 as AI writing assistants, but they've taken different paths to serve content creators. Rytr positions itself as the budget-friendly option with simple templates and straightforward pricing, while TextCortex focuses on advanced features like custom AI personas and brand voice consistency.
The choice between these tools often comes down to whether you need basic content generation with minimal setup, or more sophisticated AI customization for brand-specific writing. TextCortex offers more powerful features, but Rytr delivers better value for users who just want to generate content quickly without complexity.
Feature Comparison
Rytr excels at simplicity with over 40 use case templates covering everything from blog posts to social media ads. You select a template, choose your tone (casual, professional, etc.), and generate content. The interface is clean and requires no learning curve — perfect for beginners who want immediate results. TextCortex goes deeper with custom AI personas that learn your brand voice and writing style. You can create multiple personas for different clients or content types, and the AI maintains consistency across all your content. TextCortex also includes advanced SEO optimization features, multilingual support for 70+ languages, and browser extensions that work across platforms like Google Docs and WordPress. The key difference is customization depth. Rytr gives you templates and tone options, while TextCortex lets you train the AI to write specifically like your brand. TextCortex also includes a built-in plagiarism checker and more sophisticated editing tools.
Pricing Comparison
TextCortex starts completely free with 2,500 words monthly, then scales to $23.99/month for unlimited usage. Rytr offers a free tier with 10,000 characters monthly, then jumps to $9/month for 100,000 characters, with unlimited at $29/month. For light usage, TextCortex wins with its generous free tier — 2,500 words covers most small business needs. For heavy users, Rytr's $29 unlimited plan beats TextCortex's $23.99 plan since Rytr includes more templates and simpler workflows. However, TextCortex's pricing includes advanced features like custom personas and SEO tools that Rytr charges extra for or doesn't offer.
Best For
Rytr works best for solopreneurs, small agencies, and content creators who need quick, decent-quality content without customization complexity. If you're writing basic blog posts, social media content, or marketing copy and want the lowest barrier to entry, Rytr's template-based approach gets you writing immediately. TextCortex suits businesses and agencies managing multiple brands or clients who need consistent brand voice across all content. The custom persona feature alone justifies the price difference if you're scaling content operations or need AI that truly sounds like your brand rather than generic AI writing.
The Verdict
TextCortex is the better choice for most serious content operations. The free tier covers casual users better than Rytr's limited free plan, and the custom personas provide genuine value for businesses building brand-consistent content at scale. While Rytr wins on simplicity and has a slightly cheaper unlimited tier, TextCortex's advanced features make it worth the investment for anyone beyond basic content generation needs.