reword vs lex
Reword vs Lex — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Reword and Lex represent two distinct approaches to AI writing: collaborative intelligence versus minimalist focus. Reword positions itself as a collaborative AI that learns your specific brand voice and writing patterns, making it ideal for teams and businesses that need consistent, on-brand content. Lex takes the opposite approach with a clean, distraction-free editor that emphasizes long-form writing with subtle AI assistance.
The core difference comes down to customization versus simplicity. Reword invests heavily in understanding your writing style and brand guidelines, while Lex strips away complexity to focus purely on the writing experience itself.
Feature Comparison
Reword's standout feature is its ability to learn and replicate your specific writing style over time. The platform analyzes your existing content, brand guidelines, and writing preferences to generate content that sounds authentically like your brand rather than generic AI output. This collaborative approach includes team features, style guides, and the ability to train the AI on your specific industry terminology and tone. Lex prioritizes the writing experience above all else. Its minimalist interface removes distractions while providing inline AI suggestions that feel natural and unobtrusive. The editor excels at long-form content with features like seamless AI completions, document organization, and a focus on flow rather than feature overload. Lex's AI suggestions integrate directly into your writing process without breaking concentration. Where Reword focuses on brand consistency and team collaboration, Lex emphasizes individual productivity and writing quality. Reword offers more customization options and brand voice training, while Lex provides a cleaner, more intuitive writing experience.
Pricing Comparison
Lex offers a significant advantage with its free tier, making it accessible for individual writers and small projects. The free version includes core AI writing features and the full editor experience, though with usage limits. This makes it easy to test the platform before committing to paid plans. Reword starts at $12/month with no free option, reflecting its focus on business users who need advanced brand voice training and team features. The pricing structure suggests Reword targets companies and content teams rather than individual creators, with features that justify the higher entry point for organizations that need consistent brand voice across multiple writers.
Best For
Reword excels for content teams, agencies, and businesses that need consistent brand voice across multiple writers. If you're managing a content operation where maintaining brand consistency is crucial, or if you need AI that understands your specific industry terminology and tone, Reword's collaborative approach and style learning capabilities make it the clear choice. Lex is ideal for individual writers, bloggers, and anyone focused on long-form content creation who wants AI assistance without complexity. If you value a clean writing environment, need a free option to get started, or prefer subtle AI suggestions that don't interrupt your creative flow, Lex provides exactly what you need without overwhelming features.
The Verdict
Choose Reword if you're part of a team or business that needs AI writing with consistent brand voice and collaborative features. The higher price point is justified for organizations where brand consistency across multiple writers is essential. Choose Lex if you're an individual creator who wants excellent AI writing assistance in a beautiful, distraction-free environment—especially since you can start free and experience the full editor before deciding to upgrade.