qwoted vs terkel
Qwoted vs Terkel — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Qwoted and Terkel solve the same core problem: connecting industry experts with journalists and publishers who need authoritative quotes for their stories. This creates valuable backlinks and brand mentions for the experts while helping journalists find credible sources quickly. The key difference lies in their approach — Qwoted focuses on traditional journalist queries and HARO-style opportunities, while Terkel emphasizes structured expert roundups and community-driven content.
The choice between these platforms often comes down to whether you prefer reactive PR (responding to journalist requests) or proactive content participation (contributing to planned expert roundups). Both can generate high-quality backlinks, but they require different time investments and content strategies.
Feature Comparison
Qwoted operates as a traditional journalist query platform where reporters post requests for expert sources, and professionals respond with their credentials and potential quotes. The platform includes journalist verification, query categorization by industry, and email alerts for relevant opportunities. Qwoted's strength lies in its established journalist network and the authenticity of media requests, since reporters are actively seeking sources for real stories. Terkel takes a more structured approach with planned expert roundup posts where multiple professionals contribute insights on specific topics. The platform creates comprehensive articles featuring 10-20+ expert opinions, then distributes these across publisher networks. Terkel's model generates more predictable content opportunities but requires experts to craft complete, publication-ready responses rather than simple quote pitches. Both platforms offer analytics to track mentions and backlinks generated, but Terkel provides more detailed performance metrics and content reach data since they control the full publication process.
Pricing Comparison
Qwoted offers a solid free tier that includes access to journalist queries, basic profile features, and the ability to respond to opportunities. This makes it accessible for individual professionals and small businesses testing digital PR strategies. Their paid plans add premium features like advanced search filters and priority support. Terkel starts at $99/month for their basic plan, positioning itself as a more premium service. The higher price point reflects their structured content creation process and broader publisher distribution network. However, the free tier still allows basic participation in expert roundups, making it possible to test the platform before committing to paid features. For budget-conscious users, Qwoted's free tier provides genuine value, while Terkel's paid plans offer more comprehensive digital PR solutions for established businesses.
Best For
Qwoted works best for professionals who can respond quickly to journalist requests and prefer authentic media relationships. It's ideal for experts who want to build genuine connections with reporters and don't mind the unpredictable nature of journalist queries. The platform suits consultants, agency owners, and subject matter experts who can provide timely, newsworthy commentary on industry developments. Terkel excels for businesses that want more predictable content opportunities and comprehensive digital PR campaigns. It's better suited for companies with dedicated marketing teams who can craft detailed expert responses and want guaranteed publication placements. The structured roundup format works well for thought leaders building systematic authority in their industry.
The Verdict
Choose Qwoted if you're starting with digital PR, want to test the waters with a free account, or prefer building authentic journalist relationships. Choose Terkel if you have a larger budget, want more predictable content opportunities, and can commit to regular expert contributions. For most small businesses and individual experts, Qwoted's combination of free access and genuine media connections makes it the stronger starting point, while Terkel serves established companies looking for comprehensive digital PR solutions.