keywords-everywhere vs google-keyword-planner
Keywords Everywhere vs Google Keyword Planner — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
The battle between Keywords Everywhere and Google Keyword Planner represents a classic choice between convenience and cost. Keywords Everywhere changes keyword research by displaying metrics directly on search results pages, while Google Keyword Planner offers the most authoritative keyword data since it comes straight from Google's advertising platform.
Most SEO professionals find themselves torn between paying for the seamless workflow that Keywords Everywhere provides versus sticking with Google's free but more cumbersome official tool. The decision often comes down to how much you value time versus money in your keyword research process.
Feature Comparison
Keywords Everywhere transforms your browser into a keyword research powerhouse by overlaying search volume, CPC, and competition data directly on Google search results, YouTube videos, Amazon listings, and dozens of other platforms. You can see keyword metrics without leaving your current page, export data with one click, and access historical trends for any search term. The extension also provides related keywords, long-tail suggestions, and People Also Search For data in real-time. Google Keyword Planner requires you to work within Google Ads interface but compensates with the most accurate search volume data available. It provides exact monthly search volumes (when you're running active campaigns), seasonal trends, forecasting tools, and geographical breakdowns that no third-party tool can match. The Historical Metrics feature shows years of search volume trends, and the Keyword Ideas tool generates suggestions based on your landing pages or seed keywords. The key difference lies in workflow efficiency versus data accuracy. Keywords Everywhere shows approximate search volumes but delivers them instantly wherever you're browsing, while Google Keyword Planner provides precise Google data but forces you to switch contexts and work within their interface.
Pricing Comparison
Google Keyword Planner is completely free, though you'll need a Google Ads account to access it. Without running active campaigns, you'll see search volume ranges rather than exact numbers, but all core functionality remains available at no cost. Keywords Everywhere operates on a credit system starting at $1.25 for 100,000 credits, with each keyword lookup consuming one credit. Heavy users can purchase up to 10 million credits for $1,250. While this isn't expensive compared to enterprise SEO tools, it can add up quickly if you're researching hundreds of keywords daily. The pay-per-use model means you only spend money when actively researching, but you need to monitor credit usage carefully.
Best For
Keywords Everywhere excels for agencies, freelancers, and in-house marketers who perform keyword research across multiple platforms daily. If you're constantly checking search volumes while browsing competitor sites, researching YouTube keywords, or need instant data without switching tools, the time savings justify the cost. It's particularly valuable for content creators who research keywords on-the-fly while writing. Google Keyword Planner is ideal for businesses with limited SEO budgets, PPC advertisers who need forecasting data, and researchers who prefer working with Google's official data even if it means a less streamlined workflow. If you're already managing Google Ads campaigns or need the most accurate search volume data for critical business decisions, Keyword Planner's authority trumps convenience.
The Verdict
Choose Keywords Everywhere if efficiency matters more than budget. The browser extension approach fundamentally changes how you research keywords, making it faster to validate ideas and gather data across platforms. For most professional SEO workflows, the time savings easily justify the modest per-credit cost, especially since you can control spending by purchasing credits as needed.