exploding-topics vs google-trends
Exploding Topics vs Google Trends — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
When choosing between trend research tools, you're essentially deciding between Google's free historical data versus Exploding Topics' AI-powered future predictions. Google Trends shows you what was trending, while Exploding Topics claims to show you what will be trending.
The fundamental difference comes down to timing and approach. Google Trends excels at analyzing past and current search behavior with unmatched data accuracy from the world's largest search engine. Exploding Topics uses AI algorithms to predict which topics are about to explode before they hit peak search volume, positioning itself as an early warning system for content creators and marketers.
Feature Comparison
Google Trends provides comprehensive historical search data, geographic breakdowns, related queries, and seasonal trend analysis. You can compare up to five search terms simultaneously, filter by time periods, categories, and regions. The platform excels at identifying cyclical patterns and confirming whether topics have staying power. Exploding Topics takes a different approach with AI-curated trend predictions, scoring topics by growth velocity rather than current volume. Their database includes emerging technologies, consumer products, and cultural phenomena before they appear in mainstream search data. The platform provides trend scores, growth trajectories, and category filtering across business, technology, and lifestyle sectors. However, you're limited to their curated selection rather than analyzing any keyword you choose. Where Google Trends gives you the "what" and "when" of search behavior, Exploding Topics attempts to provide the "what's next" with predictive scoring algorithms.
Pricing Comparison
Google Trends is completely free with no usage limits, making it accessible to anyone with an internet connection. You get full access to Google's search data spanning nearly two decades. Exploding Topics operates on a freemium model starting at $39/month for their Pro plan. The free tier gives you limited access to trend data with basic filtering options. The paid plan unlocks their full database, advanced filters, trend alerts, and export capabilities. For businesses serious about early trend identification, the monthly cost provides access to proprietary data that Google Trends doesn't surface.
Best For
Google Trends is better when you need to validate existing ideas, understand seasonal patterns, or analyze competitive landscapes with historical context. If you're doing keyword research, content planning around established topics, or need geographic insights for local SEO, Google's massive dataset and zero cost make it the obvious choice. Exploding Topics works better for content creators, startup founders, and marketers who profit from being early to emerging trends. If your strategy depends on identifying opportunities before competitors, and you can act on early-stage trends, the subscription cost pays for itself through first-mover advantage.
The Verdict
For most SEO professionals, Google Trends remains the essential tool due to its comprehensive historical data, geographic insights, and free access. However, Exploding Topics serves as a valuable complement for those whose business model rewards early trend adoption. Use Google Trends for validation and analysis, then consider adding Exploding Topics if early trend identification drives significant revenue for your strategy.