Waikay
LLM Rank TrackingDixon Jones' LLM brand monitoring from InLinks team
Overview
Waikay tackles a problem most SEO teams don't realize they have yet — monitoring how AI models present your brand. Built by Dixon Jones (Majestic's founder) and operated by the InLinks team, this tool extracts factual claims about your brand from major language models and lets you flag errors. It's brand monitoring for the age of AI-generated answers.
The tool emerged in 2024 as LLMs became primary information sources. While competitors focus on tracking where brands appear in AI search results, Waikay digs deeper into the actual facts AI models state about your company. The InLinks connection matters here — that team knows entity recognition and authority signals better than most.
The pricing reflects a tool still finding its market. Single brand monitoring at $19.95 monthly suggests targeting small businesses, but the $199.95 tier for 90 reports points toward agencies. That's either smart market positioning or unclear focus.
Score breakdown
Composite Score
13.3Our review
LLM rank tracking tool that monitors how brands rank in AI search engine responses. Early-stage platform focused on the emerging LLM ranking space.
Pros
- ✓Focused LLM rank tracking
- ✓Monitors AI search positions
- ✓Trend tracking over time
Cons
- —Very early stage
- —Extremely limited public information
- —Unknown team and funding
- —Minimal feature set
Best for
Key features
LLM Fact Extraction
Automatically extracts factual claims about your brand from major language models including ChatGPT, Claude, and Gemini.
Manual Error Flagging
Flag factual errors in LLM outputs to identify potential reputation risks and misinformation spread.
Brand Monitoring Reports
Regular reports showing how LLMs present your brand information across different queries and contexts.
Multi-Model Coverage
Monitors brand mentions across major LLMs to provide comprehensive coverage of AI-generated content.
Dixon Jones Expertise
Built by the former Majestic founder who understands entity recognition and authority signals in search.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Testing access, limited queries |
| Single Brand | $19.95/mo | 1 brand monitoring, fact extraction, error flagging |
| Standard | $69.95/mo | 30 brand reports, comprehensive monitoring |
| Professional | $199.95/mo | 90 brand reports, advanced analytics, priority support |
FAQ
How does Waikay extract facts from LLMs?
Waikay queries major language models with brand-related prompts and uses entity extraction to identify factual claims. The tool then allows manual review and flagging of inaccurate information.
Which AI models does Waikay monitor?
The platform monitors major LLMs including ChatGPT, Claude, Gemini, and other prominent models for brand-related factual claims and mentions.
Can I flag incorrect information about my brand?
Yes, Waikay's core feature is manual flagging of factual errors in LLM outputs. This helps identify where AI models are spreading incorrect information about your brand.
What's the connection between Waikay and InLinks?
Waikay is operated by InLinks.net and developed by Dixon Jones, leveraging the entity recognition expertise from the InLinks team and Jones' background at Majestic.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
How does Waikay compare?
Side-by-side comparisons with AIclicks, ChatRank, GEO Metrics, and more.
aiseo.is Score
#5 of 12 in LLM Rank Tracking
Review Sentiment
17 reviews across 1 source
🟠Reddit sentiment
positive10 threads in localseo, ProductMarketing, digital_marketing
“I've known Dixon for years and while by default we use other tools, both InLinks and Waikay are great products and quite affordable versus the competition.”
r/localseo
“Waikay was the tool that surfaced those mentions we hadn't even seen before.”
r/GrowthHacking
🔵𝕏 sentiment
positive12 posts
“Gotta hand it to @Dixon_Jones - WAIKAY is one of the most actionable AI search tools I've used so far. Bravo!”
@lilyraynyc
“Extract the facts Use tools like Waikay.io to pull what the model believes about you from its knowledge graph. Then review those facts against your actual brand positioning.”
@mattdiggityseo
Last updated Feb 2026
Quick Facts
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