Sora
AI VideoOpenAI's text-to-video model for AI-generated content creation
Overview
OpenAI's Sora represents a significant leap in AI video generation, creating high-quality videos from text prompts with unprecedented realism and temporal consistency. Released in 2024 as part of OpenAI's expanding multimodal AI portfolio, Sora builds on the same transformer architecture that powers GPT models but applies it to video generation rather than text.
The model demonstrates sophisticated understanding of physics, lighting, and cinematic principles, generating videos that maintain object permanence and realistic motion patterns. Unlike earlier video generation tools that often produced inconsistent or jittery results, Sora creates smooth, coherent sequences that can extend up to 60 seconds with remarkable visual fidelity.
For SEO practitioners, Sora's emergence coincides with video content becoming increasingly critical for search visibility. As search engines prioritize video results and AI-generated content becomes mainstream, tools like Sora offer new opportunities for creating engaging video content at scale without traditional production overhead.
Key features
Text-to-Video Generation
Creates realistic videos up to 60 seconds from text descriptions with sophisticated understanding of physics, motion, and cinematography.
Image-to-Video Animation
Animates static images into dynamic video sequences while maintaining visual consistency and realistic motion patterns.
Video Extension and Editing
Extends existing videos forward or backward in time and fills in missing frames for seamless video completion.
High-Resolution Output
Generates videos in multiple resolutions up to 1080p with configurable aspect ratios for different platform requirements.
Complex Scene Understanding
Handles multi-character scenes with accurate object permanence, lighting changes, and camera movements throughout video sequences.
Pricing
| Plan | Price | Includes |
|---|---|---|
| ChatGPT Plus | $20/month | Limited video generation, lower priority, 720p resolution |
| ChatGPT Pro | $200/month | Higher quality videos, faster generation, 1080p resolution, unlimited generations |
FAQ
Can Sora generate videos for commercial use?
OpenAI's usage policies apply to Sora-generated content. You retain rights to outputs but must comply with content policy restrictions and cannot generate copyrighted characters or real people without permission.
How long does it take to generate a video with Sora?
Generation times vary based on video length and complexity, typically ranging from 2-10 minutes for a 60-second video depending on your subscription tier and current system load.
What video formats and resolutions does Sora support?
Sora outputs MP4 videos in resolutions from 480p to 1080p with various aspect ratios including 16:9, 9:16, and 1:1 for different social media platforms.
Does Sora maintain consistency across longer videos?
Sora excels at maintaining character and object consistency throughout video sequences, though quality may vary slightly in very long or complex multi-scene generations.
How does Sora compare?
View all comparisons →Review Sentiment
Bottom line
Early days for Sora: openAI's text-to-video model creates impressive short video content shows promise, but sparse reviews make it hard to recommend over established ai video alternatives. The noted concern: only available with ChatGPT Plus subscription.
People love
- +OpenAI's text-to-video model creates impressive short video content from text prompts
- +Potential to revolutionize video content creation for SEO and social media
- +Integrated with ChatGPT Plus — accessible within existing OpenAI ecosystem
Common complaints
- –Only available with ChatGPT Plus subscription — no standalone free access
- –Generation quality inconsistent — struggles with realistic human movement and text
- –Videos are short and cannot replace professional video production for most use cases
Last updated Feb 2026