Serpple
Rank TrackingAffordable daily rank tracking with SERP monitoring
Overview
Serpple positions itself as a cost-effective alternative to enterprise rank tracking tools like AccuRanker and SEMrush, targeting agencies and SEO teams that need reliable daily tracking without premium pricing. Founded in 2020 as a remote-first company, the tool focuses on core rank tracking functionality with essential SERP feature monitoring.
The platform differentiates itself through straightforward daily tracking at lower price points than most enterprise alternatives. While it lacks some advanced features found in tools like Nightwatch or SERPWatcher, Serpple delivers solid fundamentals including competitor tracking, keyword grouping, and basic SERP feature detection.
Serpple's strength lies in its balance between functionality and affordability, making daily rank tracking accessible for smaller agencies and in-house teams that can't justify enterprise-level tool costs but need more than basic rank checking.
Key features
Daily Rank Tracking
Monitors keyword positions across Google, Bing, and Yahoo with daily updates and historical data tracking.
SERP Feature Monitoring
Tracks when your keywords trigger featured snippets, local packs, shopping results, and other SERP features.
Competitor Tracking
Monitors competitor rankings for shared keywords and identifies ranking opportunities through position gaps.
Keyword Grouping
Organizes keywords into logical groups by topic, location, or campaign for better reporting and analysis.
Share of Voice Analysis
Calculates your brand's visibility share compared to competitors based on ranking positions and search volume.
Mobile vs Desktop Tracking
Separates mobile and desktop rankings to understand performance differences across device types.
Location-Based Tracking
Tracks rankings from specific geographic locations for local SEO and regional targeting campaigns.
White-Label Reporting
Generates branded reports for client delivery with customizable layouts and automated scheduling.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $19/mo | 1,000 keywords, daily updates, 3 competitors, basic reporting |
| Professional | $49/mo | 5,000 keywords, daily updates, 10 competitors, white-label reports |
| Agency | $99/mo | 15,000 keywords, daily updates, unlimited competitors, API access |
| Enterprise | Custom | Unlimited keywords, custom update frequency, dedicated support |
FAQ
How accurate is Serpple compared to Google Search Console?
Serpple tracks rankings from third-party data sources which may show slight variations from GSC due to personalization and location differences. However, it provides more frequent updates and competitive data that GSC doesn't offer.
Does Serpple support international rank tracking?
Yes, Serpple tracks rankings across multiple countries and languages, with location-specific results for major search engines including Google, Bing, and regional variants.
Can I track local pack rankings with Serpple?
Serpple monitors when your keywords trigger local pack results and tracks your presence in local SERP features, though it focuses more on organic rankings than detailed local pack position tracking.
How often does Serpple update keyword rankings?
All plans include daily ranking updates as standard, with enterprise plans offering custom update frequencies including multiple times per day for high-priority keywords.
Does Serpple integrate with Google Analytics or other SEO tools?
Serpple provides API access on higher plans for custom integrations and offers standard export options, though it doesn't have built-in integrations with major SEO platforms.
Review Sentiment
22 reviews across 1 source
Bottom line
One of the better values in rank tracking. Serpple delivers budget-friendly daily rank tracking starting for just $19/mo, earning a 4.4/5 rating. The downside: limited to rank tracking only.
People love
- +Budget-friendly daily rank tracking starting at just $19/mo
- +SERP feature monitoring shows when your site appears in featured snippets or PAA
- +Clean interface with keyword grouping for organized ranking analysis
Common complaints
- –Limited to rank tracking only — no site audit, backlink, or content features
- –Reported limitation of not showing rankings for positions 10-100
- –Smaller brand with less community support than established rank trackers
Last updated Feb 2026