Nozzle
Rank TrackingEnterprise SERP monitoring with share-of-voice metrics
Overview
Nozzle positions itself as the enterprise answer to traditional rank tracking limitations. Built by SEO practitioners who needed better competitive intelligence, it focuses on share-of-voice metrics rather than simple position tracking. Instead of telling you that you rank #4 for a keyword, Nozzle calculates what percentage of total SERP visibility you own across all features—organic results, ads, featured snippets, images, and local packs.
The tool launched in 2015 with a pay-per-keyword model that scales differently than competitors like AccuRanker or SERPWatcher. Where most rank trackers impose keyword limits, Nozzle charges $0.10 per keyword monthly, making it cost-effective for enterprise teams monitoring thousands of terms. This pricing structure attracts large organizations that outgrow traditional rank tracker limits.
What sets Nozzle apart is its comprehensive SERP feature tracking and competitive intelligence capabilities. While tools like Nightwatch or Wincher focus primarily on organic rankings, Nozzle maps the entire search space to show where traffic opportunities exist beyond traditional position tracking.
Key features
Share-of-Voice Tracking
Measures your brand's visibility percentage across all SERP features, not just organic rankings. Shows competitive landscape changes over time.
Unlimited Keyword Monitoring
Track any number of keywords with pay-per-keyword pricing instead of arbitrary limits. Scale monitoring based on actual needs.
Complete SERP Feature Coverage
Monitors organic results, ads, featured snippets, knowledge panels, images, videos, and local packs. Tracks position zero opportunities.
Competitive Intelligence
Identify which competitors rank for your target keywords and track their share-of-voice changes. Spot new market entrants automatically.
Flexible Location Targeting
Track rankings at hyperlocal levels including zip codes, cities, states, or countries. Essential for local and regional businesses.
Historical Data Retention
Maintains ranking history indefinitely with detailed SERP screenshots. Analyze long-term trends and algorithm impact.
API-First Architecture
Full API access for custom integrations and automated workflows. Export data to business intelligence tools or custom dashboards.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free Tier | $0 | 50 keywords, basic SERP tracking, 7-day history |
| Starter | $0.10 per keyword/month | Unlimited keywords, all SERP features, API access |
| Professional | $0.08 per keyword/month | Volume discounts, priority support, advanced analytics |
| Enterprise | Custom pricing | White-label, custom integrations, dedicated support |
FAQ
How does Nozzle's share-of-voice differ from traditional rank tracking?
Share-of-voice measures your total SERP visibility percentage across all features (organic, ads, snippets, images), not just position rankings. This provides a more complete picture of search dominance than tracking position 3 or 7.
What makes Nozzle suitable for enterprise SEO teams?
Unlimited keyword capacity, comprehensive competitor analysis, white-label options, and robust API access for custom integrations. The pay-per-keyword model scales better than fixed plans for large organizations.
Can I track local rankings with Nozzle?
Yes, Nozzle supports hyperlocal tracking down to zip code level across multiple geographic markets. This makes it particularly strong for multi-location businesses.
How accurate is Nozzle's SERP data?
Nozzle provides fresh daily data with SERP screenshots for verification. Their enterprise focus means higher accuracy standards than consumer rank trackers.
Does Nozzle integrate with other SEO tools?
Yes, through comprehensive API access you can connect Nozzle data to platforms like Data Studio, Tableau, or custom dashboards. No pre-built integrations with other SEO tools.
Review Sentiment
313 reviews across 3 sources
Bottom line
Nozzle is worth a serious look for SEO teams who need captures 400+ data points per SERP result. Rated 4.8/5, it delivers — though steep learning curve with an interface that feels outdated.
People love
- +Captures 400+ data points per SERP result including pixel position and featured snippets
- +Track unlimited competitors at no extra cost — unique in the rank tracking space
- +Historical SERP data stored forever for retroactive competitive analysis
Common complaints
- –Steep learning curve with an interface that feels outdated and overwhelming
- –Only scrapes Google — no Bing, Yahoo, or YouTube SERP tracking
- –Essentially a rank tracker only — no on-page SEO or backlink analysis features
Last updated Feb 2026