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Sellm

LLM Visibility Tracker

E-commerce AI visibility tracking for product recommendations and citations

Overview

Sellm positions itself as the first AI visibility platform built specifically for e-commerce brands. While most LLM visibility trackers focus on general content mentions, Sellm narrows its scope to product recommendations and brand citations in AI shopping responses. The platform launched in 2025, targeting the growing need for retailers to understand their presence in AI-powered shopping experiences.

The e-commerce angle makes sense. ChatGPT, Claude, and other AI assistants increasingly handle shopping queries, product comparisons, and purchase recommendations. Traditional SEO visibility doesn't capture this new search behavior where consumers ask AI for product suggestions instead of browsing Google results.

Sellm's timing aligns with the broader explosion of LLM visibility tools, but its e-commerce specialization sets it apart from generalist platforms like AI Visibility or BrandPeek.

Score breakdown

Composite Score

40.4
#47 of 78 in LLM Visibility Tracker#435 of 508 overall
Feature Depth39.0
Ease of Use35.0
Data Quality50.0
Value for Money75.0
Integration0.0
Market Traction4.0

Our review

Sellm is an AI visibility tool focused on tracking how products and brands are recommended in AI-generated shopping and comparison responses. It monitors purchase-intent AI queries to help ecommerce brands optimize their AI search presence.

Pros

  • Purchase-intent AI query tracking
  • Product recommendation monitoring
  • Competitive share of voice for ecommerce
  • Citation tracking in shopping contexts

Cons

  • Narrow focus on ecommerce AI search
  • Limited broader GEO features
  • Newer platform

Best for

Ecommerce brands tracking AI product recommendationsD2C brands monitoring AI shopping queriesProduct marketers optimizing for AI-driven discovery

Key features

Product Recommendation Tracking

Monitors how often your products appear in AI shopping responses and purchase recommendations across different AI platforms.

Brand Citation Analysis

Tracks brand mentions and citations in AI-generated shopping content to measure brand visibility in AI search results.

E-commerce Focus

Built specifically for online retailers and e-commerce brands rather than general content visibility tracking.

Competitive Analysis

Compare your product visibility against competitors in AI shopping responses to identify market positioning gaps.

Pricing

PlanPriceIncludes
Pricing not yet availableContact for pricingE-commerce AI visibility tracking
Price verified 2025-02-01 · USDView vendor pricing

FAQ

What AI platforms does Sellm track for e-commerce visibility?

The specific platforms tracked aren't publicly detailed since Sellm is a new entrant. Most e-commerce AI visibility tools monitor ChatGPT, Claude, and other major AI shopping assistants.

How does Sellm differ from general LLM visibility trackers?

Sellm focuses specifically on e-commerce use cases, tracking product recommendations and shopping-related queries rather than general content mentions.

Is Sellm suitable for small e-commerce businesses?

Pricing and feature tiers aren't public yet, but most LLM visibility tools start at enterprise levels due to the technical complexity involved.

AI Platform Coverage

PlatformTracked
ChatGPT
Perplexity
Gemini
Claude
Grok

Capabilities

AI Visibility Metrics

Share of Voice
Sentiment Analysis
Citation Tracking
Source Attribution
Competitor Tracking
Position Ranking
Trend Tracking
Geo/Location Filter
Language Filter
Content Recommendations
Traffic Attribution

Content & Optimization

Content Editor
Content Generation
Content Audit
GEO Scoring
Site Audit

Traditional SEO

Keyword Rank Tracking
Search Intent Classification
Keyword Difficulty
Keyword Research
Market Share Analysis

Technical & Integrations

API
CSV Export
Chrome Extension
WordPress Plugin
Open Source
Deployment: cloud

Social Proof

1,000+ brands

Notable Customers

LuminateHQNexora LabsOrbit CommerceMetricFlow

Testimonials

AI-generated traffic is now our fastest-growing acquisition channel

Maya Clifton at LuminateHQ

Sellm showed us exactly where we were losing citations and how to win them back

Sofia Moretti at Nexora Labs

Our conversions jumped once we started optimizing for AI Search, not just Google

Daniel Reeve at Orbit Commerce

How does Sellm compare?

Side-by-side comparisons with AccuRanker AccuLLM, AI Brand Tracking, AI Rank Checker, and more.

View comparisons →

aiseo.is Score

40.4

#47 of 78 in LLM Visibility Tracker

GS
Garrett SmithExpert reviewer
20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

🟠Reddit sentiment

mixed

3 threads in indiehackers, ProductMarketing, shopify

Generative engine optimization (GEO) focusedAI search monitoring and trackingBrand visibility in AI search resultsIndie hacker/startup project

Sellm is a generative engine optimization oriented tool, that allows... Your opinions will be a huge help in making the app even better!

r/indiehackers

I am working actively in... Happy to help you with any questions related to ai search

r/ProductMarketing

🔵𝕏 sentiment

positive

1 posts

AI search optimizationBrand tracking in AI resultsNovel/emerging capability

it's kinda wild but with Sellm you can actually track and boost your brand inside AI search results

@WhizofGEO

Last updated Feb 2026

Quick Facts

CategoryLLM Visibility Tracker
Starting priceUnknown
Free tierNo
Free trialYes
Founded2025
HQUnknown
StageBootstrapped
Websitehttps://sellm.io

Target Market

Industries

SaaSe-commerceAmazon sellers

Category

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