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Promptwatch

LLM Visibility Tracker

Track brand visibility across ChatGPT, Claude, Perplexity and AI Overviews

Overview

Promptwatch launched in 2025 with a $1.4M seed round from Arches Capital, targeting the emerging need to track brand visibility across AI platforms. The Amsterdam-based company already monitors 3,000+ websites across major language models including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Unlike traditional SEO tools that focus on Google search results, Promptwatch specifically tracks how brands appear in AI-generated responses. The platform runs automated queries across AI models and analyzes mentions, citations, and sentiment. This addresses a critical gap as more users turn to AI for research and recommendations.

What sets Promptwatch apart is its crawler log analysis feature, which examines web crawler patterns to predict which content AI models will likely reference. The platform also provides detailed source attribution, tracking citations back to specific YouTube videos, Reddit posts, and web pages that AI models reference when mentioning brands.

Score breakdown

Composite Score

52.5
#4 of 78 in LLM Visibility Tracker#260 of 508 overall
Feature Depth44.0
Ease of Use50.0
Data Quality72.0
Value for Money79.0
Integration30.0
Market Traction8.0

Our review

Promptwatch addresses the critical emerging need for AI visibility tracking with solid multi-platform monitoring, but limited integrations and early-stage traction hold it back from broader adoption.

Pros

  • First-mover advantage in AI visibility tracking
  • Comprehensive multi-platform monitoring (ChatGPT, Claude, Perplexity, etc.)
  • Unique crawler log analysis for predictive insights

Cons

  • No integrations with existing SEO/marketing tools
  • High starting price point for early-stage product
  • Limited market validation despite recent funding

Best for

B2B tech companies monitoring AI brand mentionsMarketing agencies tracking client visibility across AI platformsEnterprise brands measuring AI-driven reputation management

Key features

Multi-Platform Monitoring

Tracks mentions across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in a single dashboard.

Source Attribution Analysis

Identifies which specific sources AI models cite when mentioning your brand, including YouTube and Reddit content.

Crawler Log Intelligence

Analyzes web crawler patterns to predict which content will likely be referenced by AI models.

Competitive Benchmarking

Compares your brand's AI visibility against competitors across different platforms and query types.

Query Performance Tracking

Monitors how your brand performs for specific search queries and topics over time.

Citation Quality Scoring

Evaluates the context and sentiment of AI model mentions to assess brand perception.

Pricing

PlanPriceIncludes
Free$0Basic tracking, 5 queries, limited platforms
Essential$89/mo50 queries, all platforms, basic reporting
Professional$199/mo200 queries, advanced analytics, API access
Business$499/moUnlimited queries, white-label reports, priority support
Price verified 2025-02-01 · USDView vendor pricing

FAQ

How does Promptwatch track mentions across different AI platforms?

Promptwatch runs automated queries across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, then analyzes responses for brand mentions and citations. The platform uses API access where available and web automation for others.

What makes Promptwatch different from other AI visibility tools?

Promptwatch differentiates with crawler log analysis to predict AI model behavior and comprehensive source attribution that tracks citations back to YouTube, Reddit, and other platforms beyond traditional web pages.

Can I track competitor mentions alongside my own brand?

Yes, Promptwatch includes competitive benchmarking that lets you monitor how competitors appear in AI responses and compare visibility metrics across brands and platforms.

How accurate is the source attribution feature?

The source attribution analyzes citations provided by AI models themselves and cross-references with crawler logs. Accuracy varies by platform, with higher precision for models that provide explicit source links.

Does Promptwatch work for B2B brands or just consumer brands?

The platform works for both B2B and B2C brands. B2B companies often find value in tracking mentions for technical topics and industry-specific queries where AI models influence purchase decisions.

AI Platform Coverage

PlatformTracked
ChatGPT
Perplexity
Gemini
Claude
Copilot
Grok
DeepSeek
Google AI Overviews
Mistral

Capabilities

AI Visibility Metrics

Share of Voice
Sentiment Analysis
Citation Tracking
Source Attribution
Competitor Tracking
Position Ranking
Trend Tracking
Alert System
Geo/Location Filter
Language Filter
Persona Filter
Content Recommendations
Crawler Analytics
Traffic Attribution

Content & Optimization

Content Editor
Content Generation
Content Briefs
Content Audit
Schema Generator
LLMs.txt Generator
GEO Scoring
Site Audit

Entity SEO

Knowledge Graph Builder
Entity Extraction
Entity Linking
Schema Automation
Internal Linking

Traditional SEO

Keyword Rank Tracking
Local Rank Tracking
Mobile Rank Tracking
SERP Features Tracking
Pixel Position Tracking
CTR Estimation
Keyword Cannibalization
Search Intent Classification
Keyword Difficulty
Keyword Research
SEO Forecasting
Market Share Analysis
Historical Ranking Import
SERP HTML Archive

Technical & Integrations

API
Webhooks
White Label
Chrome Extension
WordPress Plugin
JS Library
Google Sheets
MCP Server
SSO
Open Source
Deployment: cloud

Integrations

Looker StudioCloudflare

Social Proof

7,010+ brands and agencies

Notable Customers

Center ParcsYelpTypeformGooglePolymarket

Testimonials

Promptwatch stands out due to how practical it is. A tool built for real business needs in the growing AI Search space

Pim Broekstra, SEO manager at Center Parcs

Promptwatch is a game changer for us. It shows brands actionable insights on their AI Visibility

Alessandro Di Vito, Managing Consultant at Elaboratum

The regular updates and visibility monitoring from Promptwatch is great. This helps us focus our efforts

Tom de Bakker, Head of Marketing at Wortell

aiseo.is Score

52.5

#4 of 78 in LLM Visibility Tracker

GS
Garrett SmithExpert reviewer
20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

Overall★★★★½4.7

5 reviews across 2 sources

🟠Reddit sentiment

mixed

10 threads in SEO, ProductMarketing, DigitalMarketing

Powerful data but cluttered UIGood for AI search tracking and monitoringMore affordable than competitorsAdvanced features with learning curve

Promptwatch has tons of data and feels super powerful once you get the hang of it, but honestly the UI is a bit all over the place at first.

r/ProductMarketing

Peec doesn't seem bad and Promptwatch has also been good so far.

r/GrowthHacking

🔵𝕏 sentiment

positive

10 posts

Real-time AI citation trackingQuick results and effectivenessFocus on AI search optimization (ChatGPT, AI Overviews)Smart integrations and build vs buy decisions

ok. wtf. @promptwatch is insane, it's been like 2 days and databuddy is already starting to show up in AI search results and citations if you're not using it already, strongly recommend

@izadoesdev

you can track in real-time when chatgpt cites your website most of your content now just gets read directly in the ai answers and now you can also see how often, what pages and when fun SEO times ahead no magic just promptwatch

@forgebitz

Last updated Feb 2026

Quick Facts

CategoryLLM Visibility Tracker
Starting price$89/mo
Pricing modelSubscription
Free tierNo
Free trial7 days
EnterpriseAvailable
Founded2025
HQAmsterdam, Netherlands
Funding$1.4M seed (Arches Capital, Sept 2025)
Websitehttps://promptwatch.com

Target Market

Ideal for

SEO managerscontent marketersagenciesmarketing teamsbrandsenterprises

Industries

SaaSe-commerceagenciesenterprises

Category

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