Lasso
Affiliate SEOWordPress affiliate link management with display boxes and tracking
Overview
Lasso is a WordPress-focused affiliate link management plugin built specifically for content publishers who monetize through affiliate marketing. Launched in 2020, it combines link cloaking, visual product displays, and performance tracking in a package designed for bloggers and niche site owners. Unlike generic link management tools, Lasso emphasizes visual presentation with product boxes and comparison tables that integrate naturally into content.
The plugin addresses common affiliate marketing pain points: managing hundreds of links across multiple programs, creating compelling product displays without design skills, and tracking which content drives the most affiliate revenue. Lasso's strength lies in its WordPress-native approach and focus on visual elements that improve click-through rates compared to plain text links.
The tool has gained traction among Amazon Associates publishers and product review sites, particularly those running affiliate-heavy content strategies. Its emphasis on automation and compliance features appeals to publishers who want to scale their affiliate operations without manual overhead.
Key features
Link Cloaking and Management
Converts affiliate URLs into branded short links and provides central dashboard for managing all affiliate relationships across your WordPress site.
Visual Display Boxes
Creates product comparison tables, single product boxes, and grid displays that integrate seamlessly with your content and improve click-through rates.
Click Performance Tracking
Monitors affiliate link clicks, conversion data, and revenue attribution with detailed analytics to optimize your monetization strategy.
Automated Disclosure Management
Adds FTC-compliant affiliate disclosures automatically to posts containing affiliate links, ensuring legal compliance without manual work.
Link Health Monitoring
Scans for broken affiliate links, commission changes, and program updates to prevent revenue loss from dead or modified links.
Amazon Integration
Specialized features for Amazon Associates including automatic price updates, product availability checks, and improved display formatting.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $8/mo | Up to 50 affiliate links, basic display boxes, click tracking, 1 site |
| Growth | $16/mo | Up to 500 links, advanced display types, A/B testing, 3 sites |
| Scale | $32/mo | Unlimited links, custom CSS, priority support, 10 sites |
| Enterprise | Custom | White label, API access, custom integrations, unlimited sites |
FAQ
Does Lasso work with Amazon Associates and other affiliate programs?
Yes, Lasso supports Amazon Associates with specialized features like price updates and availability checks. It also works with any affiliate program that provides trackable links.
Can Lasso track actual affiliate commissions or just clicks?
Lasso primarily tracks clicks and provides revenue estimates. For actual commission tracking, you'll need to integrate with affiliate network APIs or manually input earnings data.
Will using Lasso affect my site's loading speed?
Lasso is optimized for performance with lazy loading for display boxes and minimal JavaScript. Most users report negligible impact on site speed when properly configured.
Does Lasso help with FTC compliance for affiliate marketing?
Yes, Lasso automatically adds affiliate disclosures to posts containing affiliate links and provides customizable disclosure templates to ensure FTC compliance.
Can I migrate existing affiliate links from other plugins to Lasso?
Lasso includes migration tools for popular plugins like ThirstyAffiliates and Pretty Links, plus bulk import options for spreadsheet data and manual link lists.
Review Sentiment
15 reviews across 1 source
Bottom line
Lasso punches above its weight at $8/mo: purpose-built for affiliate marketers to manage and display product links. The main trade-off is niche tool only useful for affiliate and review sites, but the value is hard to beat in affiliate seo.
People love
- +Purpose-built for affiliate marketers to manage and display product links across WordPress
- +Automatic link health monitoring alerts you when affiliate URLs break or redirect
- +Beautiful product display boxes increase click-through rates on affiliate content
Common complaints
- –Niche tool only useful for affiliate and review sites — no broader SEO functionality
- –Annual pricing at $77/yr with no monthly option creates a higher upfront commitment
- –Limited to WordPress — no support for other CMS platforms
Last updated Feb 2026