Lasso

Affiliate SEO

WordPress affiliate link management with display boxes and tracking

Overview

Lasso is a WordPress-focused affiliate link management plugin built specifically for content publishers who monetize through affiliate marketing. Launched in 2020, it combines link cloaking, visual product displays, and performance tracking in a package designed for bloggers and niche site owners. Unlike generic link management tools, Lasso emphasizes visual presentation with product boxes and comparison tables that integrate naturally into content.

The plugin addresses common affiliate marketing pain points: managing hundreds of links across multiple programs, creating compelling product displays without design skills, and tracking which content drives the most affiliate revenue. Lasso's strength lies in its WordPress-native approach and focus on visual elements that improve click-through rates compared to plain text links.

The tool has gained traction among Amazon Associates publishers and product review sites, particularly those running affiliate-heavy content strategies. Its emphasis on automation and compliance features appeals to publishers who want to scale their affiliate operations without manual overhead.

Score breakdown

Composite Score

34.1

#2 of 2 in Affiliate SEO#243 of 508 overall

Feature Depth7.0

Ease of Use50.0

Data Quality10.0

Value for Money89.0

Integration35.0

Market Traction16.0

Our review

WordPress affiliate link management plugin. Automates affiliate link insertion, generates product display boxes with Schema, and tracks clicks. Essential for affiliate SEO sites.

Pros

✓Automated affiliate link management
✓Product display boxes with Schema markup
✓Link cloaking and management
✓Click tracking and analytics
✓Amazon API integration

Cons

—WordPress-only plugin
—Niche use case (affiliate sites only)
—No SEO analysis features
—Monthly pricing for a WordPress plugin

Best for

Affiliate marketers managing product linksReview sites automating product displaysNiche site builders doing affiliate SEO

Key features

Link Cloaking and Management

Converts affiliate URLs into branded short links and provides central dashboard for managing all affiliate relationships across your WordPress site.

Visual Display Boxes

Creates product comparison tables, single product boxes, and grid displays that integrate seamlessly with your content and improve click-through rates.

Click Performance Tracking

Monitors affiliate link clicks, conversion data, and revenue attribution with detailed analytics to optimize your monetization strategy.

Automated Disclosure Management

Adds FTC-compliant affiliate disclosures automatically to posts containing affiliate links, ensuring legal compliance without manual work.

Link Health Monitoring

Scans for broken affiliate links, commission changes, and program updates to prevent revenue loss from dead or modified links.

Amazon Integration

Specialized features for Amazon Associates including automatic price updates, product availability checks, and improved display formatting.

Pricing

Plan	Price	Includes
Starter	$8/mo	Up to 50 affiliate links, basic display boxes, click tracking, 1 site
Growth	$16/mo	Up to 500 links, advanced display types, A/B testing, 3 sites
Scale	$32/mo	Unlimited links, custom CSS, priority support, 10 sites
Enterprise	Custom	White label, API access, custom integrations, unlimited sites

Price verified 2025-02-01 · USDView vendor pricing

FAQ

Does Lasso work with Amazon Associates and other affiliate programs?

Yes, Lasso supports Amazon Associates with specialized features like price updates and availability checks. It also works with any affiliate program that provides trackable links.

Can Lasso track actual affiliate commissions or just clicks?

Lasso primarily tracks clicks and provides revenue estimates. For actual commission tracking, you'll need to integrate with affiliate network APIs or manually input earnings data.

Will using Lasso affect my site's loading speed?

Lasso is optimized for performance with lazy loading for display boxes and minimal JavaScript. Most users report negligible impact on site speed when properly configured.

Does Lasso help with FTC compliance for affiliate marketing?

Yes, Lasso automatically adds affiliate disclosures to posts containing affiliate links and provides customizable disclosure templates to ensure FTC compliance.

Can I migrate existing affiliate links from other plugins to Lasso?

Lasso includes migration tools for popular plugins like ThirstyAffiliates and Pretty Links, plus bulk import options for spreadsheet data and manual link lists.

Capabilities

AI Visibility Metrics

—Share of Voice

—Sentiment Analysis

—Citation Tracking

—Source Attribution

—Competitor Tracking

—Position Ranking

—Trend Tracking

✓Alert System

✓Geo/Location Filter

—Persona Filter

—Content Recommendations

—Crawler Analytics

—Traffic Attribution

Content & Optimization

—Content Editor

—Content Generation

—Content Briefs

—Content Audit

✓Schema Generator

—LLMs.txt Generator

—GEO Scoring

—Site Audit

Entity SEO

—Knowledge Graph Builder

—Entity Extraction

—Entity Linking

—Schema Automation

—Internal Linking

✓Linked Data Support

—Wikidata Integration

—Google KG Integration

Traditional SEO

—Keyword Rank Tracking

—Local Rank Tracking

—Mobile Rank Tracking

—SERP Features Tracking

—Pixel Position Tracking

—CTR Estimation

—Keyword Cannibalization

—Search Intent Classification

—Keyword Difficulty

—Keyword Research

—SEO Forecasting

—Market Share Analysis

—Historical Ranking Import

—SERP HTML Archive

Technical & Integrations

—API

—Webhooks

✓CSV Export

—PDF Export

—White Label

—Chrome Extension

✓WordPress Plugin

—JS Library

—Google Sheets

—MCP Server

—SSO

—Open Source

Deployment: cloud

Integrations

Amazon AssociatesYouTubeInstagramWordPress

Social Proof

30,000+ creators

Notable Customers

Authority HackerNiche PursuitsClearscopeMoneyLabFat Stacks BlogObserverExpert PhotographyFashion BeansSuggestTravel Awaits

Testimonials

“Our earnings with Lasso are 106% higher than earnings with AAWP.”

“I had very few affiliate links before Lasso. I was lucky to get 5 clicks a week. Now I get over 150 affiliate clicks per day!”

“With Lasso we're sure we've 100% maxed out our product displays performance, and can focus on things like great content.”

How does Lasso compare?

vs affilimateCompare →

View all comparisons →

aiseo.is Score

34.1

#2 of 2 in Affiliate SEO

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

G2★★★★☆4.8 Capterra★★★★★5.0

Overall★★★★☆4.9

4 reviews across 2 sources

🔵𝕏 sentiment

mixed

4 posts

Improves affiliate conversion ratesWordPress affiliate marketing toolDiscount pricing/Black Friday promotionsTechnical issues with favicon customization

“I'm using @LassoWP to improve the conversions on my niche site. I also got a discount upgrading to Pro 😎”
@BullhonHoldings

“Why would anyone ever want the Amazon favicon to replace their website's favicon without even asking for it? Hoping @LassoWP will explain and fix.”
@gosearchmatters

Last updated May 2026

Quick Facts

CategoryAffiliate SEO

Starting price$15.83/mo

Pricing modelSubscription

Free tierYes

Founded2020

HQUSA

StageBootstrapped

Websitegetlasso.co

Twitter@LassoWP

Target Market

Ideal for

affiliate marketersbloggersYouTuberscontent creatorsagencies

Industries

affiliate marketingcontent marketinge-commerce

Market activity

Lasso — Lasso Up builds integrated SEO, AEO, and GEO strategy offering

Lasso Up announced they no longer ask clients to choose between SEO, Answer Engine Optimization (AEO), or Generative Engine Optimization (GEO), instead building them together as a unified approach for 2026 search visibility.

2026-03-01