HubSpot AI Search Grader
AI Visibility MonitoringFree AI visibility scan across ChatGPT, Perplexity, and Gemini
Overview
HubSpot's AI Search Grader represents the company's strategic pivot from traditional SEO to what they're calling Language Model Optimization (LMO). Launched in February 2025, this free tool scans ChatGPT, Perplexity, and Google Gemini to assess how often your brand appears in AI-generated responses compared to competitors. It's positioned as an entry-level diagnostic before committing to paid GEO platforms.
The tool emerged from HubSpot's recognition that their core audience — B2B marketers and sales teams — increasingly face prospects who research solutions through AI chat rather than traditional search. Rather than build a comprehensive GEO platform to compete with specialized tools, HubSpot created this free assessment to drive awareness of AI visibility gaps and potentially funnel users toward their broader marketing platform.
Unlike dedicated GEO tools that provide ongoing monitoring and optimization recommendations, AI Search Grader delivers a snapshot assessment. You input your brand and key competitors, select relevant business categories, and receive a visibility score based on how frequently each brand appears across the three AI platforms when users ask solution-oriented questions.
Score breakdown
Composite Score
26.5Our review
HubSpot AI Search Grader is a free tool that shows how AI search engines describe your brand. Enter your URL and get a report on your AI search visibility — a lead generation tool for HubSpot that also provides genuine value.
Pros
- ✓Completely free AI visibility report
- ✓Shows how ChatGPT describes your brand
- ✓Sentiment analysis of AI brand descriptions
- ✓From a trusted brand (HubSpot)
Cons
- —Limited to ChatGPT analysis
- —Basic report — not a full monitoring tool
- —Lead generation tool — requires email
Best for
Key features
Multi-Platform AI Search Scanning
Automatically queries ChatGPT, Perplexity, and Google Gemini with relevant prompts to detect brand mentions and positioning. Provides visibility across the three most important AI search platforms for most businesses.
Brand Mention Analysis
Identifies frequency, context, and sentiment of brand mentions in AI responses. Shows whether your brand appears in competitive queries and how it's described relative to alternatives.
Competitive Positioning Report
Compares your brand's AI visibility against specified competitors across all three platforms. Highlights gaps where competitors appear but your brand doesn't in relevant queries.
Query Template Library
Pre-built question sets optimized for different business types and industries. Eliminates guesswork around which prompts actually matter for AI search visibility measurement.
Baseline Scoring System
Provides a single visibility score across all platforms and queries tested. Establishes a benchmark for measuring improvement after implementing GEO strategies.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | ChatGPT scanning, Perplexity scanning, Gemini scanning, brand mention analysis, competitor benchmarking, basic reporting |
FAQ
How does HubSpot AI Search Grader compare to paid GEO tools?
It's a diagnostic tool rather than an optimization platform. You get visibility assessment and competitive benchmarking but no optimization recommendations or ongoing monitoring. Think of it as a free health check before investing in tools like Profound or Evertune.
Which AI search engines does it actually test?
ChatGPT, Perplexity, and Google Gemini are confirmed. HubSpot hasn't announced plans for Claude, SearchGPT, or other platforms yet, which limits its coverage compared to comprehensive tools.
Can I track changes in AI visibility over time?
No, it's a one-time assessment tool. For ongoing monitoring and trend tracking, you'd need to upgrade to a dedicated GEO platform with historical data capabilities.
What types of businesses get the most value from this tool?
B2B companies and service businesses where customers research solutions through AI chat. Less useful for e-commerce or local businesses where product search behavior differs significantly.
Capabilities
AI Visibility Metrics
Content & Optimization
Entity SEO
Traditional SEO
Technical & Integrations
Integrations
Social Proof
278,000 customers in over 135 countries
Notable Customers
Testimonials
“The biggest benefit of HubSpot is that all your data lives in it, you see the same customer information as the sales team and vice versa. It gives us a new level of confidence.”
“HubSpot matched our expectations for several reasons. We loved its flexibility, ease of operations, and pace of scalability. It was intuitive to pick up and adopt, and had a very user-friendly interface that was easy to adapt.”
“HubSpot is a company that listens and invests in its customers. They know that our success is their success.”
aiseo.is Score
#15 of 21 in AI Visibility Monitoring
Review Sentiment
🟠Reddit sentiment
positive5 threads in hubspot, SideProject, SaaS
🔵𝕏 sentiment
mixed4 posts
“Grade: your current AEO presence across ChatGPT, Perplexity, and Gemini with a tool like Hubspot's AEO grader.”
@businessbarista
“GEO tools fall into 3 buckets 👇 Tracking & Monitoring • Wellows • Profound • Semrush • HubSpot AI Search Grader”
@AllAboutAicom
Last updated Feb 2026
Quick Facts
Target Market
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