Gauge

GEO Analytics

Executive GEO analytics with competitive intelligence and intent mapping

Overview

Gauge positions itself as the executive-focused answer to GEO analytics, targeting mid-market companies and agencies that need strategic AI visibility insights rather than daily operational metrics. Founded in 2024, the platform emphasizes competitive intelligence and intent mapping over the simple mention tracking that defines most AI visibility tools.

The company built Gauge around their Brand Visibility Index, a proprietary scoring system that weighs contextual relevance alongside raw mentions. This approach differentiates it from competitors like Profound or Otterly AI, which focus more heavily on tracking volume and basic positioning metrics.

What sets Gauge apart is its emphasis on executive reporting and strategic planning. Rather than providing SEOs with daily snapshots, the platform delivers monthly and quarterly trend analysis designed for C-suite consumption. The intent-based keyword auditing maps queries to different stages of the buyer journey, revealing where competitors dominate specific contexts.

Score breakdown

Composite Score

38.0

#2 of 8 in GEO Analytics#300 of 508 overall

Feature Depth22.0

Ease of Use35.0

Data Quality48.0

Value for Money76.0

Integration15.0

Market Traction9.0

Our review

Gauge is a GEO analytics platform focused on competitive intelligence, intent mapping, and executive-level reporting on AI search visibility.

Pros

✓Executive-level GEO reporting
✓Intent mapping for AI search
✓Competitive intelligence focus
✓Enterprise features

Cons

—Enterprise pricing
—Newer platform

Best for

Enterprise teams needing executive-ready GEO reportsMarketing leadership tracking AI search competitiveness

Key features

Brand Visibility Index

Proprietary scoring system that quantifies brand presence across AI platforms. Goes beyond simple mention counting to measure contextual relevance and positioning.

Intent-Based Keyword Auditing

Maps queries to user intent stages and tracks how your brand appears in different contexts. Identifies gaps where competitors dominate specific intent types.

Deep Question Data Analysis

Analyzes the actual questions triggering AI responses about your brand or industry. Reveals conversation patterns that traditional keyword tools miss.

Citation Data Tracking

Monitors source attribution in AI responses, tracking which content pieces and domains get cited most frequently for different topics.

Competitive Intelligence Dashboard

Side-by-side comparison of brand visibility across ChatGPT, Claude, Gemini, and Perplexity. Shows relative positioning and share of voice metrics.

Executive Reporting Suite

C-suite friendly dashboards with strategic insights rather than tactical metrics. Monthly and quarterly trend analysis with actionable recommendations.

Pricing

Plan	Price	Includes
Starter	$295/mo	Basic visibility tracking, 4 AI platforms, monthly reports
Growth	$595/mo	Competitive intelligence, intent mapping, weekly reports, API access
Pro	$995/mo	Brand Visibility Index, custom dashboards, daily tracking, priority support
Enterprise	Custom	White-label reporting, unlimited queries, dedicated success manager, custom integrations

Price verified 2025-02-01 · USDView vendor pricing

FAQ

How does Gauge's Brand Visibility Index differ from simple mention tracking?

The index weighs contextual relevance, response position, and query intent rather than just counting mentions. A brand mentioned as a cautionary example scores lower than one recommended as a solution.

Which AI platforms does Gauge monitor for visibility tracking?

Gauge tracks ChatGPT, Claude, Gemini, and Perplexity across their current versions. The platform automatically adapts when these models update or new versions launch.

Can Gauge track competitors' AI visibility performance?

Yes, competitive intelligence is a core feature. You can benchmark your brand against up to 10 competitors and see relative performance across different query types and platforms.

What's the minimum contract length for Gauge?

Gauge requires annual contracts for all plans. Monthly billing is available but at a 20% premium to encourage longer-term strategic planning and data continuity.

Does Gauge provide API access for custom integrations?

API access starts with the Growth plan at $595/month. The API provides programmatic access to visibility data, competitive metrics, and citation tracking for custom dashboards.

AI Platform Coverage

PlatformTracked

ChatGPT✓

Perplexity✓

Gemini✓

Claude✓

Copilot—

Grok—

DeepSeek—

Meta AI—

Google AI Overviews—

Google AI Mode—

Mistral—

Capabilities

AI Visibility Metrics

✓Share of Voice

—Sentiment Analysis

—Citation Tracking

✓Source Attribution

✓Competitor Tracking

✓Position Ranking

✓Trend Tracking

—Alert System

✓Geo/Location Filter

✓Content Recommendations

✓Traffic Attribution

Content & Optimization

—Content Editor

—Content Generation

✓Content Audit

—Schema Generator

—Site Audit

Entity SEO

—Internal Linking

Traditional SEO

—Keyword Rank Tracking

—Keyword Research

—SEO Forecasting

—Market Share Analysis

Technical & Integrations

—API

—CSV Export

—Chrome Extension

—WordPress Plugin

—Open Source

Deployment: cloud

Integrations

GA4S3Slack

Social Proof

Notable Customers

EcoStandard MetricsMotherDuckSupabaseAVA

How does Gauge compare?

vs athenahqCompare →vs profoundCompare →

View all comparisons →

aiseo.is Score

38.0

#2 of 8 in GEO Analytics

Garrett SmithExpert reviewer

20+ yrs in SEO3+ yrs AI for SEO20K+ campaigns

Review Sentiment

G2★★★★☆4.8

Overall★★★★☆4.8

4 reviews across 1 source

🟠Reddit sentiment

mixed

10 threads in SaltLakeCity, longrange, Tools

Product-specific discussions (tools, gauges, accessories)Mixed experiences with Pacific Tool and Gauge companyGeneral tool functionality and recommendationsCar selling service (Gauge platform)

“I used Gauge to sell a car a few months ago and it worked pretty well. They find a buyer and I got a fair price. They contacted me after I... it was an easy process.”
r/SaltLakeCity

“The gauge does actually look cool if displays boost imho but i wouldn't pay 400 jib jobs for it, it's more of a gimmicky thing”
r/e46

🔵𝕏 sentiment

positive

1 posts

AI visibility and citation trackingPart of modern AEO/GEO stackEmerging tool for AI search optimizationPositioned alongside established SEO tools

“Tools teams are using for AEO / GEO in 2026: • RankGale — research-driven, citation-ready content • Gauge — AI visibility & citation tracking • Profound — enterprise AI search analytics • Semrush / Ahrefs — authority foundations”
@getu_ai

Last updated Feb 2026

Quick Facts

CategoryGEO Analytics

Starting price$295/mo

Pricing modelSubscription

Free tierNo

Free trialYes

EnterpriseAvailable

Founded2024

HQUSA

Websitewithgauge.com

Target Market

Industries

SaaSfintechtechnology