Quick Verdict
These tools solve completely different problems, which explains why you're probably here scratching your head. Sistrix is a traditional SEO platform built around keyword rankings and the famous Visibility Index that European agencies swear by. Amplitude AI Visibility is a product analytics platform that happens to track how AI-generated traffic behaves on your site.
The confusion usually starts when someone mentions "AI visibility" and you assume it's another SEO tool with ChatGPT integration. But Amplitude's AI Visibility isn't about optimizing for AI search — it's about understanding user behavior patterns when AI systems drive traffic to your product.
Score comparison
Score Comparison
| Dimension | Sistrix | Amplitude AI Visibility |
|---|---|---|
| Feature Depth | 41.0 | 7.0 |
| Ease of Use | 65.0 | 65.0 |
| Data Quality | 18.0 | 42.0 |
| Value for Money | 78.0 | 65.0 |
| Integration | 40.0 | 65.0 |
| Market Traction | 20.0 | 17.0 |
Feature comparison
| Feature | Sistrix | Amplitude AI Visibility |
|---|---|---|
| Visibility Index | ✓ | — |
| Modular Architecture | ✓ | — |
| European Market Focus | ✓ | — |
| Historical Data Archive | ✓ | — |
| SERP Feature Tracking | ✓ | — |
| Content Gap Analysis | ✓ | — |
| Link Building Intelligence | ✓ | — |
| Mobile vs Desktop Split | ✓ | — |
| AI Traffic Attribution | — | ✓ |
| Behavioral Cohort Analysis | — | ✓ |
| Conversion Path Mapping | — | ✓ |
| Custom Event Tracking | — | ✓ |
Pricing comparison
| Plan | Sistrix | Amplitude AI Visibility |
|---|---|---|
| Start | $99/mo | Free |
| Plus | $199/mo | $49/month |
| Professional | $349/mo | $995/month |
| Premium | $599/mo | Custom |
Feature Comparison
Sistrix operates like a classic SEO toolkit with five distinct modules: keywords, backlinks, on-page optimization, content analysis, and ads. The Visibility Index remains their standout feature, scoring domain authority on a 0-100 scale based on keyword performance in German search results. You get keyword tracking, competitor analysis, and link building opportunities wrapped in an interface that hasn't changed much since 2015. Amplitude AI Visibility focuses entirely on user journey analytics after visitors land on your site. It tracks conversion funnels, user segmentation, and behavioral patterns with particular attention to traffic that arrives through AI-powered search results or recommendations. The platform excels at showing you what happens after someone clicks through — whether they convert, bounce, or engage with specific features. Where Sistrix shows you how to get more traffic, Amplitude shows you what to do with the traffic you already have. One finds keywords; the other finds conversion bottlenecks.
Pricing Comparison
Sistrix starts at $99/month for the basic plan covering one module, though most users need the $199 Professional plan to access multiple modules simultaneously. The pricing gets steep fast — enterprise plans run several thousand monthly. You do get a free trial to test the Visibility Index, but the real functionality requires payment. Amplitude offers a genuinely useful free tier supporting up to 10 million events monthly, which covers most small to medium businesses. Paid plans start around $61/month for additional features like cohort analysis and predictive analytics. Enterprise pricing varies, but Amplitude typically costs less than Sistrix for equivalent user volumes. The value comparison isn't apples-to-apples since you're buying different capabilities entirely.
Best For
Sistrix works best for European SEO agencies and enterprises that need detailed keyword research and competitor analysis in German-speaking markets. The Visibility Index provides reliable benchmarking, and the tool's strength in local European search makes it valuable if that's your primary market. Digital marketing teams managing multiple client campaigns appreciate the modular approach. Amplitude AI Visibility suits product teams and growth marketers who need to understand user behavior patterns, especially as AI-driven traffic becomes more prevalent. SaaS companies, e-commerce sites, and mobile apps benefit most from its conversion tracking and user segmentation. If you're optimizing product experiences rather than search rankings, Amplitude delivers better insights.
The Verdict
Choose Sistrix if you need traditional SEO capabilities with strong European market focus and don't mind paying premium prices for established keyword research tools. Choose Amplitude if you're more interested in optimizing user experiences and conversion rates, particularly as AI changes how people discover your product. For most businesses, Amplitude's free tier provides enough analytics depth to start improving conversion rates immediately.
Our verdict
For features, sistrix leads. On a budget, go with amplitude-ai-visibility.