Quick Verdict
Both Promptwatch and Qwairy tackle the same pressing need: tracking how often your brand appears in AI-powered search results. As ChatGPT, Claude, and Perplexity reshape how people find information, traditional SEO metrics miss a huge piece of the puzzle. These tools fill that gap by monitoring AI mentions across platforms.
The landscape here is brand new — both companies launched in 2025. But Promptwatch already shows significantly more traction with 3,000+ websites using their platform and $1.4M in seed funding from Arches Capital. Qwairy remains largely under the radar with minimal public information about pricing or adoption.
Score comparison
Score Comparison
| Dimension | Promptwatch | Qwairy |
|---|---|---|
| Feature Depth | 44.0 | 37.0 |
| Ease of Use | 50.0 | 35.0 |
| Data Quality | 72.0 | 82.0 |
| Value for Money | 79.0 | 75.0 |
| Integration | 30.0 | 30.0 |
| Market Traction | 8.0 | 5.0 |
Feature comparison
| Feature | Promptwatch | Qwairy |
|---|---|---|
| Multi-Platform Monitoring | ✓ | — |
| Source Attribution Analysis | ✓ | — |
| Crawler Log Intelligence | ✓ | — |
| Competitive Benchmarking | ✓ | — |
| Query Performance Tracking | ✓ | — |
| Citation Quality Scoring | ✓ | — |
| Prompt Monitoring | — | ✓ |
| Response Capture | — | ✓ |
| AI Analytics Dashboard | — | ✓ |
| Site Diagnostics for AI Discovery | — | ✓ |
| Brand Attribution Tracking | — | ✓ |
Pricing comparison
| Plan | Promptwatch | Qwairy |
|---|---|---|
| Free | $0 | Contact for pricing |
| Essential | $89/mo | — |
| Professional | $199/mo | — |
| Business | $499/mo | — |
Feature Comparison
Promptwatch covers five major AI platforms: ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Their crawler log analysis feature shows which AI bots visit your site and how frequently, while source attribution tracks whether your content gets cited across YouTube and Reddit mentions. The platform also provides response capture to see exactly how your brand appears in AI answers. Qwairy offers similar core functionality with prompt monitoring and response capture for AI mentions. They include crawler visit tracking and referrer attribution, plus site diagnostics to help optimize for AI discovery. However, their platform coverage appears more limited, and they don't specify which AI platforms they monitor or provide the same depth of source attribution that Promptwatch offers across social platforms.
Pricing Comparison
Promptwatch uses transparent tier pricing: Essential at $89/month, Professional at $199/month, and Business at $499/month. They offer a free tier to test the platform before committing. The pricing scales with monitoring volume and advanced features like deeper attribution analysis. Qwairy hasn't published their pricing structure, which makes budget planning impossible. No free tier means you can't test their platform before purchase. This lack of pricing transparency suggests they may still be in early development or operating on custom enterprise pricing only.
Best For
Promptwatch works better if you need proven, comprehensive AI visibility tracking right now. The platform monitors more AI systems, provides deeper source attribution, and offers transparent pricing with a free trial. Their funding and customer base indicate stability and ongoing development. Qwairy might appeal to businesses wanting a more boutique approach to AI monitoring, though the lack of public information makes this a risky choice. Without clear pricing or feature details, it's hard to recommend unless you have specific enterprise requirements they've addressed privately.
The Verdict
Promptwatch wins this comparison easily. They offer more comprehensive platform coverage, transparent pricing, and a free tier to test their service. While Qwairy might develop into a solid competitor, choosing an AI monitoring tool with unclear pricing and limited public information feels unnecessarily risky in 2025. Start with Promptwatch's free tier and upgrade based on your actual monitoring needs.
Our verdict
For features, promptwatch leads. On a budget, go with promptwatch.