Quick Verdict
Both Promptmonitor and Qwairy launched in 2025 to solve the same problem: tracking when AI chatbots mention your brand or website. As ChatGPT, Claude, and other LLMs become primary research tools, businesses need visibility into these conversations the same way they track traditional search rankings.
The choice comes down to transparency versus mystery pricing. Promptmonitor offers clear plans starting at $29/month with detailed feature lists, while Qwairy keeps their pricing hidden behind sales calls. For a market this new, that difference matters more than you'd expect.
Score comparison
Score Comparison
| Dimension | Promptmonitor | Qwairy |
|---|---|---|
| Feature Depth | 27.0 | 37.0 |
| Ease of Use | 35.0 | 35.0 |
| Data Quality | 58.0 | 82.0 |
| Value for Money | 83.0 | 75.0 |
| Integration | 0.0 | 30.0 |
| Market Traction | 5.0 | 5.0 |
Feature comparison
| Feature | Promptmonitor | Qwairy |
|---|---|---|
| Multi-LLM Coverage | ✓ | — |
| Publisher Contact Extraction | ✓ | — |
| AI Crawler Analytics | ✓ | — |
| llms.txt Generator | ✓ | — |
| Unlimited Team Seats | ✓ | — |
| Budget-Friendly Pricing | ✓ | — |
| Prompt Monitoring | — | ✓ |
| Response Capture | — | ✓ |
| AI Analytics Dashboard | — | ✓ |
| Site Diagnostics for AI Discovery | — | ✓ |
| Brand Attribution Tracking | — | ✓ |
Pricing comparison
| Plan | Promptmonitor | Qwairy |
|---|---|---|
| Starter | $29/mo | Contact for pricing |
| Growth | $39/mo | — |
| Pro | $129/mo | — |
Feature Comparison
Promptmonitor covers 8+ major LLMs including ChatGPT, Claude, Gemini, Grok, DeepSeek, and Perplexity. Their standout feature is publisher contact extraction from AI-cited sources — when an AI cites your competitor's blog post, you can find that publisher's email directly in the platform. They also generate llms.txt files automatically and offer unlimited team seats across all plans. Qwairy focuses on "prompt monitoring and response capture" with AI analytics for crawler visits and referrer attribution. They mention site diagnostics for AI discovery, but specifics are scarce. Without public documentation or pricing, it's hard to know which LLMs they actually monitor or what their response capture looks like in practice. The technical execution differs significantly. Promptmonitor includes AI crawler analytics that show when search bots specifically designed for LLM training visit your site. Qwairy talks about similar tracking but doesn't specify which crawlers or how the data gets presented.
Pricing Comparison
Promptmonitor's three-tier structure is straightforward: Starter at $29/month, Growth at $39/month, and Pro at $129/month. The jump to Pro suggests advanced reporting or higher query limits, though they don't publish exact feature breakdowns per tier. Qwairy doesn't list pricing anywhere. No free trial, no starter plan, no enterprise quotes. For a category where businesses are still figuring out ROI from AI visibility tracking, hidden pricing creates unnecessary friction. When competing tools offer monthly plans under $50, the contact-sales approach feels outdated.
Best For
Promptmonitor works better for small teams and agencies that need immediate access without budget approval processes. The publisher contact extraction feature is particularly valuable for content marketers who want to build relationships with sites that LLMs frequently cite. Unlimited team seats at $29/month beats most enterprise tools on per-user costs. Qwairy might appeal to larger organizations that prefer custom pricing and dedicated support. Their focus on referrer attribution could be stronger for companies already using advanced analytics platforms. But without seeing the actual product or pricing, it's impossible to recommend them confidently.
The Verdict
Promptmonitor wins on transparency, value, and feature clarity. While Qwairy might have competitive capabilities, their hidden pricing and vague feature descriptions make evaluation too difficult. For a new market like AI visibility tracking, you want a tool you can test immediately and understand completely. Start with Promptmonitor's free tier and see which LLMs are already mentioning your brand.
Our verdict
For features, promptmonitor leads. On a budget, go with promptmonitor.