Quick Verdict
Both Cairrot and Promptmonitor launched in 2025 to solve the same problem — businesses have no clue when AI tools like ChatGPT or Perplexity are recommending their content. While traditional SEO tracking shows Google rankings, these tools track your visibility across LLMs where conversations increasingly start.
The key difference is focus. Cairrot targets agencies managing multiple WordPress sites with specialized crawl logging through their free plugin. Promptmonitor takes a broader approach with publisher contact extraction and unlimited team seats at every pricing tier.
Score comparison
Score Comparison
| Dimension | Cairrot | Promptmonitor |
|---|---|---|
| Feature Depth | 20.0 | 27.0 |
| Ease of Use | 35.0 | 35.0 |
| Data Quality | 48.0 | 58.0 |
| Value for Money | 79.0 | 83.0 |
| Integration | 20.0 | 0.0 |
| Market Traction | 4.0 | 5.0 |
Feature comparison
| Feature | Cairrot | Promptmonitor |
|---|---|---|
| Multi-LLM Coverage | — | ✓ |
| Publisher Contact Extraction | — | ✓ |
| AI Crawler Analytics | — | ✓ |
| llms.txt Generator | — | ✓ |
| Unlimited Team Seats | — | ✓ |
| Budget-Friendly Pricing | — | ✓ |
Pricing comparison
| Plan | Cairrot | Promptmonitor |
|---|---|---|
| Starter | $39.99/mo | $29/mo |
| Pro | $99/mo | $39/mo |
| Pro | — | $129/mo |
Feature Comparison
Cairrot centers around WordPress integration. Their free plugin logs LLM crawler activity directly in your WordPress dashboard, something Promptmonitor can't match. The AI Readiness Audit analyzes your content's potential for AI recommendations, while competitor heatmaps show which sites are winning AI mentions in your space. All plans include API access, making it attractive for agencies building custom dashboards. Promptmonitor covers more ground with 8+ LLMs tracked versus Cairrot's six platforms. But the standout feature is publisher contact extraction — when Promptmonitor finds content cited by AI tools, it pulls contact information for those publishers. That's powerful for outreach campaigns. The llms.txt generator helps optimize your site for AI crawler discovery, and unlimited team seats mean growing teams don't face pricing penalties. Both track the essential LLMs (ChatGPT, Claude, Gemini, Perplexity, Grok, DeepSeek), but Promptmonitor's broader platform coverage gives it an edge for comprehensive monitoring.
Pricing Comparison
Promptmonitor wins on entry pricing at $29/month versus Cairrot's $39.99 starter plan. Promptmonitor's Growth tier at $39/month likely matches Cairrot's starter features while costing the same as Cairrot's entry level. Cairrot jumps to $99/month for their Pro plan, while Promptmonitor's Pro hits $129/month. The value equation depends on team size. Promptmonitor includes unlimited seats at every tier, making it significantly cheaper for agencies with multiple team members. Cairrot's agency focus suggests seat limits, though exact restrictions aren't specified in their public pricing.
Best For
Cairrot makes sense for WordPress-heavy agencies that want deep integration with existing client sites. The free plugin creates a seamless workflow if you're already managing WordPress properties, and the API access supports white-label reporting. The AI Readiness Audit is genuinely useful for content audits. Promptmonitor works better for diverse teams tracking competitors across multiple platforms. The publisher contact extraction is unique for link building campaigns, and unlimited team access eliminates scaling costs. If you're tracking non-WordPress sites or need broader LLM coverage, Promptmonitor delivers more comprehensive monitoring.
The Verdict
Promptmonitor is the better choice for most teams. The $29 starting price, unlimited seats, broader platform coverage, and unique publisher contact features outweigh Cairrot's WordPress specialization. Unless you're specifically managing WordPress sites and need that plugin integration, Promptmonitor offers more value per dollar. Start with Promptmonitor's free tier to test their contact extraction feature — it could transform your outreach strategy.
Our verdict
For features, promptmonitor leads. On a budget, go with promptmonitor.