Quick Verdict
Two Vienna-based AI monitoring platforms launched within a year of each other, targeting the same urgent need: tracking your brand's visibility in AI search results. Otterly AI hit the market first in 2023 and quickly scaled to 20,000+ users, while Peec AI launched in 2024 with a more focused approach on prompt-level analytics.
The core difference comes down to accessibility versus depth. Otterly AI casts a wider net with more AI platforms, a free tier, and lower entry pricing at $29/month. Peec AI skips the freemium approach entirely, starting at €99/month but including unlimited countries from day one and more granular prompt-level tracking.
Score comparison
Score Comparison
| Dimension | Otterly AI | Peec AI |
|---|---|---|
| Feature Depth | 32.0 | 27.0 |
| Ease of Use | 55.0 | 35.0 |
| Data Quality | 40.0 | 32.0 |
| Value for Money | 100.0 | 75.0 |
| Integration | 5.0 | 20.0 |
| Market Traction | 17.0 | 8.0 |
Feature comparison
| Feature | Otterly AI | Peec AI |
|---|---|---|
| Multi-Platform Monitoring | ✓ | — |
| GEO Audit Tool | ✓ | — |
| Brand Sentiment Analysis | ✓ | — |
| Weekly Link Tracking | ✓ | — |
| Competitor Intelligence | ✓ | — |
| Looker Studio Integration | ✓ | — |
| White-Label Capabilities | ✓ | — |
| Semrush App Store Integration | ✓ | — |
| Prompt-Level Tracking | — | ✓ |
| Multi-Platform Coverage | — | ✓ |
| Unlimited Geographic Tracking | — | ✓ |
| Competitor Benchmarking | — | ✓ |
Pricing comparison
| Plan | Otterly AI | Peec AI |
|---|---|---|
| Free | $0 | €99/mo |
| Starter | $29/mo | €199/mo |
| Professional | $99/mo | Custom |
| Agency | $299/mo | — |
| Enterprise | Custom | — |
Feature Comparison
Otterly AI monitors six AI platforms: ChatGPT, Google AI Overviews, AI Mode, Perplexity, Gemini, and Copilot. Their GEO Audit tool tracks regional variations, while weekly link tracking catches new citations as they appear. The platform includes brand sentiment analysis and integrates directly with Semrush's App Store. For agencies, they offer white-label capabilities through their partner program. Peec AI takes a different approach with deeper analytics on fewer platforms — ChatGPT, Perplexity, and Google AI Overviews. But their prompt-level visibility tracking gives you granular data on exactly which queries trigger your brand mentions. The unlimited countries feature from the entry tier is genuinely useful if you're tracking global brands. Their API access and data export capabilities are more robust than Otterly's current offering. Both platforms connect to Looker Studio, but Peec's data structure seems built for more complex reporting scenarios. However, Otterly's Semrush integration gives it an edge for existing SEO workflows.
Pricing Comparison
Otterly AI starts at $29/month with a free tier that lets you test the waters. This pricing makes sense for smaller brands or individual consultants who need basic monitoring without breaking budgets. The free tier limitations aren't disclosed in their public materials, but the low entry price suggests a reasonable upgrade path. Peec AI's €99/month starting point (roughly $105) is more than triple Otterly's entry price. But you get unlimited countries from day one, which could easily justify the cost difference for international brands. Otterly likely charges extra for expanded geographic coverage on their higher tiers, though their exact pricing structure isn't public. Peec positions itself as cheaper than enterprise platforms like Profound, which typically run thousands per month.
Best For
Otterly AI works better if you're new to AI search monitoring or working with tighter budgets. The free tier lets you experiment without commitment, and $29/month won't trigger approval processes at most companies. Their broader platform coverage and Semrush integration make it ideal for agencies managing diverse client needs. Peec AI makes more sense for established marketing teams that need sophisticated reporting and already know they're serious about AI search tracking. The prompt-level analytics and unlimited geographic coverage deliver more strategic insights, while the API access enables custom reporting workflows that Otterly can't match.
The Verdict
Choose Otterly AI unless you specifically need Peec's advanced features. The 3x price difference only makes sense if you're tracking multiple countries or need API-level access for custom dashboards. Most brands getting started with AI search monitoring will find Otterly's feature set sufficient, and the free tier removes any risk from testing it first. Start with Otterly's free account, track your key competitors for two weeks, and upgrade only if you hit clear limitations.
Our verdict
For features, otterly-ai leads. On a budget, go with otterly-ai.