Quick Verdict
The battle for AI search visibility monitoring has two distinct contenders: Authoritas, the battle-tested UK platform that's been evolving since 2012, and Peec AI, the Vienna startup launched in 2024 with a laser focus on making AI analytics accessible. Both track your brand mentions across ChatGPT, Perplexity, and Google AI Overviews, but they serve completely different market segments.
Authoritas positions itself as the enterprise solution with a free tier, while Peec AI targets marketing teams looking for a streamlined alternative to complex platforms. The core philosophical difference? Authoritas gives you everything including the kitchen sink, while Peec AI deliberately strips away complexity to focus on what most teams actually need.
Score comparison
Score Comparison
| Dimension | Authoritas AI Tracker | Peec AI |
|---|---|---|
| Feature Depth | 39.0 | 27.0 |
| Ease of Use | 15.0 | 35.0 |
| Data Quality | 58.0 | 32.0 |
| Value for Money | 40.0 | 75.0 |
| Integration | 5.0 | 20.0 |
| Market Traction | 16.0 | 8.0 |
Feature comparison
| Feature | Authoritas AI Tracker | Peec AI |
|---|---|---|
| Multi-Platform AI Monitoring | ✓ | — |
| AI Composer for Prompt Discovery | ✓ | — |
| Negative Prompt Framing | ✓ | — |
| Citation Source Tracking | ✓ | — |
| Multi-Language Support | ✓ | — |
| Competitive Benchmarking | ✓ | — |
| Prompt-Level Tracking | — | ✓ |
| Multi-Platform Coverage | — | ✓ |
| Unlimited Geographic Tracking | — | ✓ |
| Competitor Benchmarking | — | ✓ |
| Data Export & API Access | — | ✓ |
| GEO Optimization Recommendations | — | ✓ |
Pricing comparison
| Plan | Authoritas AI Tracker | Peec AI |
|---|---|---|
| Free | £0/month | €99/mo |
| Pro | £99/month | €199/mo |
| Agency | £199/month | Custom |
| Enterprise | Custom | — |
Feature Comparison
Authoritas crushes Peec AI on sheer breadth. It monitors six AI platforms (Google AI Overviews, Bing Copilot, SearchGPT, ChatGPT, Gemini, and Claude) compared to Peec's three. More importantly, Authoritas includes negative prompt framing for reputation monitoring — you can track when AI tools mention your brand negatively or miss mentioning you entirely. Their AI Composer helps discover new prompts that might surface your content, and citation source tracking shows exactly which of your pages get referenced. Peec AI counters with better usability and data integration. Their Looker Studio connector and API access make it simple to pull AI visibility data into existing dashboards. The unlimited countries feature from the entry tier is genuinely useful if you're tracking global brand mentions. But Peec's feature set feels deliberately limited — they focus on prompt-level visibility and competitor benchmarking without the advanced reputation monitoring that enterprise brands need. The technical depth gap is massive. Authoritas offers customizable prompts with multi-language support and lets you compare performance against 100+ AI search tools. Peec AI sticks to standard monitoring without the granular control that larger teams require.
Pricing Comparison
Authoritas wins on entry cost with a legitimate free tier that includes basic monitoring and comparison tools. This makes it risk-free to test whether AI visibility tracking moves the needle for your business. Their paid tiers aren't publicly listed, which suggests custom enterprise pricing that could get expensive fast. Peec AI starts at €99/month with no free trial, but includes unlimited countries and data exports from day one. For mid-market teams that need multi-region tracking, this flat-rate approach beats the typical per-region pricing models. However, at roughly $105/month, you're paying premium startup rates for a feature-light platform. The value equation flips based on team size. Freelancers and small agencies benefit from Authoritas's free tier, while established marketing teams might prefer Peec's predictable monthly cost over Authoritas's likely usage-based enterprise pricing.
Best For
Authoritas works better for enterprise brands serious about comprehensive AI visibility. If you need reputation monitoring, citation tracking, or want to monitor more than three AI platforms, Authoritas is your only real option. The free tier also makes it perfect for testing AI monitoring before committing budget. Peec AI works better for marketing teams that want clean data integration without complexity. If you're already using Looker Studio or need API access for custom dashboards, Peec's focused approach beats wading through Authoritas's enterprise feature bloat. The unlimited countries feature also helps global brands tracking consistent messaging.
The Verdict
Authoritas dominates this comparison purely on feature depth and value. The free tier eliminates risk, and the platform's maturity shows in advanced features like negative prompt framing that Peec simply doesn't offer. Unless you specifically need Looker Studio integration or prefer paying upfront for unlimited regions, Authoritas delivers more capability for less money. Start with their free tier and upgrade only when you hit actual usage limits rather than paying Peec's premium for a deliberately limited feature set.
Our verdict
For features, authoritas leads. On a budget, go with authoritas.