Quick Verdict
Both Mentions.so and Qwairy emerged in 2025 to solve the same pressing problem: tracking how often AI models like ChatGPT and Claude mention your brand. But they've taken completely different approaches to AI visibility tracking.
Mentions.so bets on team collaboration and client management, while Qwairy focuses on technical depth and crawler analytics. The choice between them comes down to whether you need polished client reports or granular AI discovery data.
Score comparison
Score Comparison
| Dimension | Mentions.so | Qwairy |
|---|---|---|
| Feature Depth | 22.0 | 37.0 |
| Ease of Use | 35.0 | 35.0 |
| Data Quality | 58.0 | 82.0 |
| Value for Money | 79.0 | 75.0 |
| Integration | 0.0 | 30.0 |
| Market Traction | 3.0 | 5.0 |
Feature comparison
| Feature | Mentions.so | Qwairy |
|---|---|---|
| Unlimited Team Seats | ✓ | — |
| AI Visitor Attribution | ✓ | — |
| White-Label Reporting | ✓ | — |
| Auto-Generated Insights | ✓ | — |
| Prompt Monitoring | — | ✓ |
| Response Capture | — | ✓ |
| AI Analytics Dashboard | — | ✓ |
| Site Diagnostics for AI Discovery | — | ✓ |
| Brand Attribution Tracking | — | ✓ |
Pricing comparison
| Plan | Mentions.so | Qwairy |
|---|---|---|
| Starter | $49/mo | Contact for pricing |
| Pro | $149/mo | — |
| Agency | $399/mo | — |
| Enterprise | Custom | — |
Feature Comparison
Qwairy wins on technical depth with its prompt monitoring and response capture system. It tracks not just mentions but actual crawler visits from AI companies, giving you attribution data that most competitors miss. The AI analytics dashboard shows which parts of your site AI models are discovering and indexing. Mentions.so counters with team-focused features and unlimited seats across all plans. Their auto-generated insights turn raw mention data into actionable reports without manual analysis. The white-label reporting on their Agency plan ($399/month) lets you rebrand everything for clients — something Qwairy doesn't offer. Neither tool provides comprehensive competitor analysis, but Qwairy's site diagnostics help optimize your content for AI discovery. Mentions.so measures actual visitor numbers from AI referrals, which matters more for conversion tracking than pure mention counting.
Pricing Comparison
Mentions.so starts at $49 per month with transparent pricing across three tiers. Their Agency plan at $399/month includes white-label reporting and bulk client management — reasonable for agencies handling multiple accounts. Qwairy keeps their pricing hidden behind a contact form, which typically signals enterprise-level costs. This makes budget planning difficult and suggests they're targeting larger organizations rather than individual marketers or small agencies.
Best For
Mentions.so works better for agencies and teams that need client reporting. The unlimited seats, auto-generated insights, and white-label capabilities make it ideal for service providers. If you're billing clients for AI visibility tracking, the branded reports justify the monthly cost. Qwairy suits technical SEOs who want deeper data on AI crawler behavior. The prompt monitoring and site diagnostics help optimize content for AI discovery rather than just tracking results. Choose this if you're doing the optimization work yourself and need granular analytics over pretty reports.
The Verdict
Mentions.so wins for most users because of transparent pricing and team features. The $49 starting price is reasonable for what you get, and agencies will love the white-label reporting. Qwairy's hidden pricing and technical focus limit its appeal to enterprise users with specific crawler analytics needs. Start with Mentions.so's basic plan and upgrade to Agency if you're managing multiple client accounts. Skip Qwairy unless you specifically need AI crawler data and have budget flexibility for enterprise pricing.
Our verdict
For features, qwairy leads. On a budget, go with mentions-so.