serpstat vs seobility
Serpstat vs Seobility — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both Serpstat and Seobility offer complete SEO toolsets, but they serve very different audiences. Serpstat positions itself as an enterprise-grade platform with advanced AI-powered keyword clustering and comprehensive data sets, while Seobility focuses on being the most accessible all-in-one SEO solution with genuinely useful free tools.
The choice between these platforms typically comes down to budget and complexity needs. Serpstat delivers more sophisticated features for agencies and larger businesses, while Seobility excels at providing essential SEO tools without the premium price tag that usually comes with all-in-one platforms.
Feature Comparison
Serpstat's standout feature is its AI-powered keyword clustering, which automatically groups related keywords for content planning and PPC campaigns. Their rank tracking covers 230+ countries with local SERP data, and their site audit tool provides detailed technical SEO analysis with over 130 on-page factors. The platform also includes a solid backlink analysis tool with fresh link data and a content gap analysis feature that identifies missing topics compared to competitors. Seobility takes a more streamlined approach, focusing on core SEO necessities executed well. Their site crawler analyzes technical issues with clear prioritization and actionable recommendations. The rank tracking tool covers major search engines with local tracking capabilities, while their TF-IDF content optimization feature helps improve existing content based on top-ranking pages. Seobility's backlink monitoring tracks new and lost links with basic competitor comparison. Serpstat offers more advanced features like keyword difficulty scoring, SERP analysis with featured snippets tracking, and batch analysis tools for large keyword lists. However, Seobility's strength lies in its user-friendly interface and practical implementation of essential features without overwhelming complexity.
Pricing Comparison
The pricing difference is dramatic. Seobility offers a genuinely useful free plan that includes site audits for up to 1,000 pages, rank tracking for 10 keywords, and basic backlink monitoring. Their paid plans start at €39.90/month ($43) for small businesses, scaling up to €149.90/month ($161) for agencies managing multiple clients. Serpstat starts at $69/month with no meaningful free tier, positioning itself firmly in the premium market. Their mid-tier plan costs $149/month, while enterprise pricing reaches $499/month. While Serpstat includes more data points and advanced features, you're paying significantly more for capabilities that many small to medium businesses don't actually need. The value proposition differs substantially: Seobility delivers 80% of what most SEO practitioners need at 30% of the cost, while Serpstat provides comprehensive data and advanced features for teams that can utilize them effectively.
Best For
Serpstat works best for agencies, enterprise SEO teams, and businesses running complex international campaigns. If you need advanced keyword clustering for large content strategies, comprehensive competitor analysis across multiple markets, or detailed SERP feature tracking, Serpstat's premium features justify the higher cost. Seobility is ideal for small businesses, solo practitioners, and anyone getting started with SEO. The free tier alone provides enough functionality for basic website optimization, while the paid plans offer excellent value for businesses that need consistent monitoring without enterprise-level complexity.
The Verdict
For most users, Seobility offers better value and easier implementation. Unless you specifically need Serpstat's advanced keyword clustering or have budget for premium data sets, Seobility delivers the core SEO functionality most businesses actually use. The free tier makes it risk-free to start, and the affordable paid plans scale sensibly with business growth.