prepostseo vs smallseotools
PrePostSEO vs SmallSEOTools — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Both PrePostSEO and SmallSEOTools offer free collections of basic SEO utilities, but they target different user needs. PrePostSEO positions itself as a comprehensive toolkit with 95+ tools covering everything from domain authority checking to advanced content analysis. SmallSEOTools focuses on essential SEO checking functions with a simpler, more streamlined approach.
The core difference comes down to breadth versus simplicity. PrePostSEO tries to be your one-stop shop for SEO tools, while SmallSEOTools sticks to fundamental utilities that most SEO practitioners need daily.
Feature Comparison
PrePostSEO's 95+ tool collection includes specialized utilities like readability analyzers, meta tag generators, XML sitemap creators, and advanced backlink analysis tools. Their plagiarism detector handles larger documents and provides more detailed similarity reports. The domain authority checker includes additional metrics like page authority and social signals. They also offer content optimization tools including keyword density checkers and content rewriting utilities. SmallSEOTools covers the basics well with their plagiarism checker, keyword position tracker, and website authority checker. Their tools load faster and have cleaner interfaces, but the feature set is significantly smaller. The keyword position checker works reliably for tracking rankings, and their plagiarism detection handles standard content checks adequately. However, you won't find advanced features like bulk processing, detailed reporting, or comprehensive site audit capabilities. Both platforms struggle with accuracy on some metrics compared to premium tools, but PrePostSEO generally provides more detailed results and additional context for each tool's output.
Pricing Comparison
Both platforms are completely free, which makes the comparison straightforward. PrePostSEO displays more ads throughout their interface to support the larger tool collection, while SmallSEOTools has a cleaner ad experience but fewer tools. Neither platform offers premium tiers or paid upgrades, meaning you get what you see without the option to remove ads or access advanced features through payment. The value proposition heavily favors PrePostSEO since you're getting significantly more tools for the same price point of free, even if you have to deal with more advertising.
Best For
PrePostSEO works better for freelancers, small agencies, or content creators who need access to a wide variety of SEO tools without budget constraints. The extensive tool collection means you can handle most basic SEO tasks without switching between multiple platforms. It's particularly valuable if you do content creation, since their writing and analysis tools complement the technical SEO utilities. SmallSEOTools suits users who only need core SEO checking functions and prefer a cleaner, faster experience. If you primarily track keyword positions, check for plagiarism, and verify domain authority occasionally, their focused approach eliminates unnecessary complexity.
The Verdict
PrePostSEO wins this comparison for most users. The significantly larger tool collection provides better value, and while the interface is busier with ads, the breadth of utilities available makes it worth the trade-off. Unless you specifically value interface simplicity over functionality, PrePostSEO offers a more complete solution for free SEO tool needs.