moz-pro vs webceo
Moz Pro vs WebCEO — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Moz Pro and WebCEO both promise comprehensive SEO solutions, but they serve distinctly different audiences. Moz Pro has built its reputation on accessible SEO tools and industry-trusted metrics like Domain Authority, making it a go-to choice for in-house teams and consultants. WebCEO positions itself specifically as a white-label platform designed for agencies that need to rebrand SEO tools for their clients.
The fundamental difference isn't just pricing—it's philosophy. Moz Pro emphasizes data quality and user experience with polished interfaces and reliable metrics. WebCEO prioritizes flexibility and cost-effectiveness, offering extensive customization options for agencies that want to present SEO services under their own brand.
Feature Comparison
Moz Pro delivers its core strength through proprietary metrics, particularly Domain Authority and Page Authority scores that have become industry standards. The platform excels at keyword research with accurate search volume data, comprehensive link analysis through Link Explorer, and detailed site audits that prioritize actionable recommendations. Rank tracking covers desktop and mobile positions across multiple search engines, while the Fresh Web Explorer monitors brand mentions and link opportunities in real-time. WebCEO matches most of Moz Pro's functionality but focuses heavily on agency-specific features. It provides white-label reporting with custom branding, automated client reports, and multi-client project management. The platform includes site audits, rank tracking, and keyword research, but relies on third-party data sources rather than proprietary metrics. WebCEO's standout feature is its extensive customization—agencies can modify dashboards, reports, and even the platform's appearance to match their brand identity. While both platforms offer similar core SEO tools, Moz Pro's data tends to be more refined and its interface more intuitive. WebCEO compensates with broader feature coverage, including social media monitoring and PPC analysis that Moz Pro doesn't offer natively.
Pricing Comparison
Moz Pro starts at $99/month for the Standard plan, which includes 5 campaigns, 300 keyword rankings, and 3,000 page crawls. The Medium plan at $179/month doubles these limits, while the Large plan at $299/month provides 15 campaigns and extensive crawling capabilities. Enterprise pricing is available on request. All plans include full access to Moz's link data and proprietary metrics. WebCEO undercuts Moz significantly, starting at $37/month for the Startup plan with 5 projects, 1,000 keywords, and 100,000 pages crawled. The Standard plan at $67/month increases limits substantially, while the Pro plan at $134/month offers extensive capabilities for larger agencies. This pricing makes WebCEO roughly 60% less expensive than comparable Moz Pro tiers while often providing higher usage limits.
Best For
Moz Pro is the better choice for businesses that value data quality over customization. If you need trusted metrics for link prospecting, want reliable keyword difficulty scores, or prefer a polished user experience without extensive setup requirements, Moz Pro delivers consistently. It's particularly strong for in-house teams, consultants, and small agencies that don't need white-label reporting. WebCEO works best for agencies that prioritize cost efficiency and client presentation. If you need to rebrand SEO tools for client deliverables, manage multiple client accounts efficiently, or want comprehensive SEO functionality at a lower price point, WebCEO provides the flexibility and affordability that agency workflows demand.
The Verdict
Choose Moz Pro if data quality and ease of use matter more than price. The platform's proprietary metrics, refined interface, and reliable performance justify the premium for teams that can afford it. Choose WebCEO if you're an agency needing white-label capabilities at a budget-friendly price point—just be prepared to invest time in customization and accept that some data sources aren't proprietary.