advanced-web-ranking vs proranktracker
Advanced Web Ranking vs ProRankTracker — features, pricing, and which to choose for your SEO workflow in 2026.
Quick Verdict
Advanced Web Ranking and ProRankTracker represent two different approaches to rank tracking. AWR focuses on being a premium, agency-focused rank tracker with deep Google integration and sophisticated reporting. ProRankTracker takes a broader approach, tracking rankings across multiple search engines including YouTube and Amazon at a significantly lower price point.
The choice often comes down to whether you need AWR's enterprise-grade features and are willing to pay for them, or if ProRankTracker's multi-platform tracking and budget-friendly pricing better fits your needs. Both offer white-label reporting, but their target audiences are distinctly different.
Feature Comparison
ProRankTracker wins on search engine coverage, tracking rankings across Google, Bing, Yahoo, YouTube, and Amazon — making it ideal for ecommerce and multi-channel marketers. Advanced Web Ranking focuses primarily on Google with some Bing support, but compensates with more sophisticated Google-specific features like local pack tracking and SERP feature monitoring. AWR excels in reporting depth with its white-label PDF reports that agencies love for client presentations. The reports are highly customizable with advanced scheduling options. ProRankTracker also offers white-label reporting but with simpler templates that prioritize clarity over customization depth. Both tools provide local rank tracking, but ProRankTracker offers more granular location targeting with support for neighborhood-level tracking in major cities. AWR's local tracking is solid but less granular, focusing on city and region-level data.
Pricing Comparison
ProRankTracker starts at $13.50/month for 250 keywords, making it one of the most affordable dedicated rank trackers available. Their pricing scales reasonably — you can track 1,000 keywords for around $30/month. Advanced Web Ranking starts at $49/month for 2,000 keywords, positioning itself as a premium solution from the start. For agencies tracking multiple clients, AWR's higher starting price includes more keywords per dollar at the entry level. However, ProRankTracker's lower barrier to entry makes it accessible for small businesses and solo practitioners. Both offer free trials, but ProRankTracker's permanent free tier (limited to 10 keywords) provides ongoing value for testing.
Best For
Advanced Web Ranking is better for established SEO agencies that need sophisticated client reporting and can justify the premium pricing. If you're primarily focused on Google rankings, serve enterprise clients, and need highly customizable white-label reports, AWR's feature depth justifies the cost. ProRankTracker excels for ecommerce businesses, multi-channel marketers, and budget-conscious SEOs who need to track beyond Google. If you're optimizing for YouTube, Amazon, or multiple search engines simultaneously, or if you're just starting out and need affordable rank tracking, ProRankTracker delivers better value.
The Verdict
ProRankTracker wins for most users due to its significantly lower cost, broader search engine coverage, and solid core functionality. Unless you specifically need AWR's premium reporting features or are an agency with complex client reporting requirements, ProRankTracker's combination of affordability and multi-platform tracking makes it the smarter choice for 2025.