Woorank
SEO AuditInstant website SEO review and optimization checklist
Overview
Woorank positions itself as the quick-start SEO audit solution, generating instant website reviews with actionable checklists since 2011. The Brussels-based company built its reputation on simplifying SEO analysis for non-experts, offering immediate insights that don't require deep technical knowledge. While tools like Screaming Frog and Sitebulb provide comprehensive crawling capabilities, Woorank focuses on speed and accessibility.
The platform analyzes websites across 70+ SEO factors, generating color-coded reports with priority ratings for each recommendation. Unlike enterprise-grade auditing tools that require configuration and expertise, Woorank delivers results within seconds of entering a URL. This approach appeals to small business owners, marketing generalists, and agencies needing quick client assessments rather than exhaustive technical audits.
Woorank's competitive analysis feature sets it apart from basic audit tools by comparing your site against competitors on metrics like social media presence, backlink profiles, and mobile optimization. The tool also includes keyword tracking functionality, though not as solid as dedicated rank tracking platforms like AccuRanker or SERPWatcher.
Key features
Instant Website Review
Generates comprehensive SEO audit reports in seconds with scores and specific recommendations for technical and content improvements.
Competitive Analysis
Compares your site against competitors across key SEO metrics including backlinks, social signals, and technical performance.
Marketing Checklist
Provides prioritized action items with difficulty ratings to guide optimization efforts from quick wins to advanced strategies.
Keyword Tracking
Monitors rankings for target keywords with historical data and tracks progress over time with visual reporting.
Site Crawl Analysis
Identifies technical issues like broken links, duplicate content, and crawl errors that impact search performance.
Mobile and Speed Testing
Evaluates mobile responsiveness and page load speeds with specific recommendations for performance optimization.
White-Label Reporting
Generates branded PDF reports for agencies to share with clients, complete with custom logos and color schemes.
API Access
Allows integration with existing workflows and tools through RESTful API for automated reporting and data extraction.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | Free | Basic website review, limited reports, core SEO metrics |
| Pro | $80/month | Unlimited reviews, keyword tracking, competitor analysis, PDF reports |
| Premium | $199/month | White-label reports, API access, advanced analytics, priority support |
| Enterprise | Custom | Custom integrations, dedicated support, volume discounts, advanced features |
FAQ
How accurate are Woorank's SEO scores compared to Google rankings?
Woorank scores provide directional guidance but don't directly correlate with Google rankings. The tool focuses on technical best practices and common SEO factors, but Google's algorithm considers hundreds of signals beyond what any audit tool can measure.
Can Woorank audit large enterprise websites effectively?
Woorank works better for smaller to medium-sized sites. It doesn't crawl entire sites like Screaming Frog or Sitebulb, instead analyzing individual pages and sampling site-wide issues, making it less suitable for comprehensive enterprise audits.
Does Woorank integrate with Google Search Console and Analytics?
Yes, Woorank connects with Google Search Console and Analytics to pull in real performance data, search queries, and traffic metrics to supplement its automated analysis with actual site performance data.
How does Woorank's free version compare to paid plans?
The free version provides basic website reviews with limited functionality and no historical tracking. Paid plans add unlimited reviews, keyword monitoring, competitor analysis, and detailed reporting features.
Is Woorank suitable for agencies managing multiple client sites?
Woorank offers agency-friendly features like white-label reporting and multiple site management, but lacks the depth of specialized technical SEO tools. It works best for agencies needing quick client reports rather than comprehensive audits.
Review Sentiment
193 reviews across 2 sources
Bottom line
Woorank's free tier lets you evaluate instant website SEO audit with clear actionable before committing to paid plans from $80/mo. Its 4.3/5 from 193 users is well-earned — the main caveat is starting at $80/mo is expensive for what is primarily a site audit tool.
People love
- +Instant website SEO audit with clear actionable checklist for improvements
- +Marketing overview provides quick competitive landscape snapshot
- +Chrome extension enables on-the-fly SEO analysis while browsing competitor sites
Common complaints
- –Starting at $80/mo is expensive for what is primarily a site audit tool
- –Audit depth is surface-level compared to Screaming Frog or Sitebulb
- –Limited keyword research and rank tracking compared to all-in-one platforms
Last updated Feb 2026