Ubersuggest
Keyword ResearchNeil Patel's budget-friendly keyword and SEO tool
Overview
Ubersuggest positions itself as the budget alternative to enterprise SEO tools like Ahrefs and Semrush. Neil Patel acquired the domain in 2017 and rebuilt it as an affordable keyword research platform for solo marketers and small businesses. The tool combines basic keyword research with content suggestions, backlink analysis, and site auditing features.
The platform targets users who need core SEO functionality without enterprise pricing. Ubersuggest pulls data from Google Keyword Planner and other sources, presenting it through a simplified interface that prioritizes ease of use over advanced filtering options. While the dataset is smaller than premium competitors, it covers the keywords and domains most SMBs actually need.
The tool's strength lies in making SEO research accessible to beginners and budget-conscious marketers. The Chrome extension provides instant keyword data in Google search results, and the content ideas feature helps identify topics based on competitor analysis. However, power users will quickly hit limitations in data depth and export capabilities.
Key features
Keyword Research
Generates keyword suggestions with search volume, difficulty scores, and seasonal trends. Shows related keywords and questions for content expansion.
Content Ideas
Suggests blog post topics based on competitor analysis and trending searches. Includes title recommendations and estimated traffic potential.
Site Audit
Crawls websites for technical SEO issues like broken links, missing meta tags, and page speed problems. Prioritizes fixes by impact.
Backlink Analysis
Shows referring domains and anchor text distribution for any website. Tracks new and lost backlinks over time.
Rank Tracking
Monitors keyword positions across desktop and mobile search results. Tracks competitor rankings for the same keywords.
Chrome Extension
Displays search volume and difficulty data directly in Google search results. Works on Google, YouTube, and Amazon.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Individual | $12/mo | 150 searches/day, 1 website tracking, content ideas, backlink data |
| Business | $20/mo | 300 searches/day, 7 websites, site audit, white label reports |
| Enterprise | $40/mo | 900 searches/day, 15 websites, API access, priority support |
FAQ
How accurate is Ubersuggest's search volume data?
Ubersuggest sources data from Google Keyword Planner but rounds to broader ranges. Volume estimates are generally reliable for trend analysis but less precise than Ahrefs or Semrush.
Can I use Ubersuggest for YouTube keyword research?
Yes, Ubersuggest provides keyword suggestions and search volume data for YouTube. The Chrome extension also works directly on YouTube search results.
What's the difference between Ubersuggest and more expensive tools?
Ubersuggest offers fewer keywords per search, smaller databases, and less granular filtering compared to Ahrefs or Semrush. The backlink index is also smaller but covers most mainstream sites.
Does Ubersuggest have API access?
API access is included in the Enterprise plan only. The API provides programmatic access to keyword data, rankings, and site audit information.
How does the free version compare to paid plans?
The free version allows 3 searches per day with limited results. Paid plans remove daily limits and add features like rank tracking, site audits, and backlink monitoring.
Review Sentiment
203 reviews across 2 sources
Bottom line
One of the better values in keyword research. Ubersuggest delivers most affordable all-in-one SEO tool for just $12/mo, earning a 4.3/5 rating. The downside: keyword database and backlink index significantly smaller than Semrush.
People love
- +Most affordable all-in-one SEO tool at $12/mo — ideal for beginners and solo bloggers
- +Lifetime deal option eliminates recurring costs — unique in the SEO tool market
- +Chrome extension provides free keyword data directly on Google search results
Common complaints
- –Keyword database and backlink index significantly smaller than Semrush or Ahrefs
- –Data accuracy questioned by advanced users — traffic estimates can be unreliable
- –Feature depth is shallow across all modules — jack of all trades, master of none
Last updated Feb 2026