Searchmetrics

Searchmetrics is one of the old guard in enterprise SEO—founded in 2005 when most of today's tools were still ideas on napkins. The Berlin-based company built its reputation on market intelligence and search intent data long before "content optimization" became every vendor's pitch. Where newer platforms try to do everything, Searchmetrics carved out a specific niche: helping enterprise brands understand search visibility at scale and translate that into content strategy.

The platform comes in three main configurations. The full Searchmetrics Suite includes everything—content optimization, competitive tracking, market research, the works. Content Experience strips it down to content planning and optimization with intent analysis. Research Cloud is the data layer: keyword volumes, competitor visibility, market share tracking. All three are priced custom, and if you're asking for a quote, expect five figures annually at minimum. This isn't a tool you test with a credit card.

Searchmetrics targets enterprise SEO teams, digital agencies managing Fortune 500 accounts, and in-house content teams at brands that track dozens of competitors simultaneously. If you're optimizing 50 pages a quarter, this is overkill. If you're managing SEO for a multi-brand portfolio across six countries, the market intelligence features start to make sense. Most customers are organizations where someone needs to explain search visibility to a CMO who doesn't speak SEO.