Plausible
AnalyticsPrivacy-focused analytics without tracking cookies or personal data
Overview
Plausible positions itself as the anti-Google Analytics, built by a two-person team in Estonia focused on privacy-compliant web analytics. Founded in 2019, it gained traction among privacy-conscious website owners who want essential traffic data without the complexity and privacy concerns of Google Analytics 4. The tool prioritizes simplicity and speed over advanced features, making it particularly appealing for small to medium websites that don't need enterprise-level analytics capabilities.
The platform takes a fundamentally different approach to web analytics by eliminating cookies, personal data collection, and user tracking entirely. This isn't just a privacy marketing angle — Plausible is GDPR, CCPA, and PECR compliant by design, meaning most websites don't need cookie consent banners when using it as their sole analytics tool. For SEOs concerned about Core Web Vitals and page speed, Plausible's sub-1KB script size offers a meaningful performance advantage over bloated alternatives.
What sets Plausible apart in the analytics space is its direct integration with Google Search Console, pulling search query data directly into its dashboard. This creates a unified view of organic traffic performance without needing to switch between multiple tools. The dashboard shows real-time visitor data, top performing pages, traffic sources, and conversion goals in a clean, single-page interface that loads instantly.
Key features
Privacy-First Tracking
Collects essential metrics without cookies, personal data, or tracking scripts that slow down your site.
Google Search Console Integration
Connects directly to GSC to show search queries and keyword performance alongside traffic data.
Lightweight Script
45x smaller than Google Analytics 4, improving page load speeds and Core Web Vitals scores.
Real-Time Dashboard
Shows live visitor activity, top pages, traffic sources, and conversions in a clean interface.
Goal Conversion Tracking
Tracks custom events, form submissions, and revenue without complex configuration.
Shared Dashboards
Creates public analytics dashboards that clients can access without login credentials.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Starter | $9/mo | 10k pageviews, unlimited sites, 12 months data retention |
| Growth | $19/mo | 100k pageviews, Google Search Console integration, custom events |
| Business | $39/mo | 200k pageviews, funnels, ecommerce revenue tracking |
| Enterprise | $69/mo | 500k pageviews, priority support, custom integrations |
FAQ
Does Plausible affect SEO and page speed?
Plausible's script is under 1KB, making it 45x smaller than GA4. This lightweight approach actually improves Core Web Vitals and page load speeds, which are Google ranking factors.
Can I track conversions and goals in Plausible?
Yes, Plausible supports custom goal tracking for form submissions, button clicks, and ecommerce revenue. Setup is simpler than GA4 with less configuration required.
How does Plausible compare to Google Analytics 4 for SEO?
Plausible provides essential SEO metrics like traffic sources, top pages, and search console data. It lacks advanced features like attribution modeling and detailed user journeys that GA4 offers.
Review Sentiment
52 reviews across 1 source
Bottom line
Plausible punches above its weight at $9/mo: lightweight script under 1KB has zero impact on Core Web Vitals and page speed. The main trade-off is no free tier — starts at $9/mo which is a cost, but the value is hard to beat in analytics.
People love
- +Lightweight script under 1KB has zero impact on Core Web Vitals and page speed
- +No cookies required — GDPR compliant without cookie consent banners
- +Clean, simple dashboard shows essential traffic metrics without overwhelming complexity
Common complaints
- –No free tier — starts at $9/mo which is a cost for sites used to free GA4
- –Lacks advanced features like event tracking, conversion funnels, and user segmentation
- –No integration with Google Search Console for combined SEO and analytics insights
Last updated Feb 2026