Piktochart
Visual ContentVisual content creation for link-worthy infographics and presentations
Overview
Piktochart positions itself as a specialized visual content platform focused on infographics, presentations, and data-driven visuals. Founded in 2012 in Malaysia, the company built its reputation around making complex data accessible through visual storytelling. Unlike broader design tools like Canva, Piktochart specifically targets users who need to create research-heavy, data-driven content that performs well in digital marketing campaigns.
The platform's strength lies in its template library and data visualization capabilities. With over 600 templates designed specifically for infographics and reports, Piktochart streamlines the creation of content types that historically perform well for link earning and social sharing. The tool integrates spreadsheet data directly into charts and graphs, making it particularly valuable for creating industry reports, survey results, and research summaries that attract natural backlinks.
For SEO practitioners, Piktochart fills a specific niche in the visual content creation space. While AI image generators like Midjourney excel at creative imagery, Piktochart focuses on the structured, information-dense visuals that work best for B2B content marketing and thought leadership campaigns.
Score breakdown
Composite Score
36.5Our review
Piktochart is a visual content creation platform for infographics, presentations, and reports. For SEO, it enables creating shareable visual content that attracts backlinks and social engagement.
Pros
- ✓Specialized in data visualization and infographics
- ✓Strong template library with 600+ designs
- ✓Direct spreadsheet integration for charts
Cons
- —Limited integrations and API availability
- —Narrow focus compared to broader design tools
- —Not AI-native despite market trends
Best for
Key features
Template Library
600+ professionally designed templates specifically for infographics, reports, and presentations. Templates are optimized for social sharing and web embedding.
Data Visualization
Chart and graph tools that turn spreadsheet data into shareable visuals. Particularly useful for creating link-worthy research content and industry reports.
Brand Consistency
Brand kit functionality maintains consistent colors, fonts, and logos across all visual content. Critical for agencies managing multiple client brands.
Collaboration Tools
Real-time editing and commenting for team workflows. Includes approval workflows and version control for client-facing content.
Export Options
Multiple format exports including PNG, PDF, and HTML embed codes. Interactive charts can be embedded directly on websites for SEO value.
Video Creation
Animated infographics and simple video creation from static designs. Useful for creating video content from existing visual assets.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 visuals, 2GB storage, 40+ templates, limited downloads |
| Pro | $14/mo | Unlimited visuals, 10GB storage, all templates, HD downloads, brand kit |
| Pro+ | $99/mo | Team features, 100GB storage, video creation, advanced analytics, priority support |
| Enterprise | Custom | SSO, advanced security, dedicated success manager, custom integrations |
FAQ
Can Piktochart infographics help with link building?
Yes, well-designed infographics are among the most link-worthy content formats. Piktochart's templates and data visualization tools make it easier to create shareable research content that naturally attracts backlinks.
Does Piktochart integrate with SEO tools?
Piktochart doesn't have direct SEO tool integrations, but it exports HTML embed codes and high-resolution images that work well with content management systems and social media platforms.
How does Piktochart compare to Canva for SEO content?
Piktochart specializes in data visualization and infographics, while Canva is broader but less focused. For research-heavy content and statistical presentations, Piktochart's templates and chart tools are more suitable.
Can I use Piktochart for social media SEO?
Yes, Piktochart includes social media templates optimized for different platforms. Visual content performs well on social media and can drive traffic back to your main content.
Capabilities
AI Visibility Metrics
Content & Optimization
Technical & Integrations
Integrations
Social Proof
200 Million+ users worldwide
Notable Customers
Testimonials
“If I don't have Piktochart, I have to go back to Photoshop or Illustrator and it will take me a longer time just to put a photo into a particular shape and frame.”
“I did a lot of research on different platforms, and Piktochart stood out because it offered just as many features as others but at the right price—more for less.”
“We started The Bright Millennial just to market ourselves online. Now, we've grown to 300,000 followers, and it's become our full-time business.”
aiseo.is Score
#2 of 2 in Visual Content
Review Sentiment
388 reviews across 2 sources
People love
- +Easy to learn and use
- +Great for designing infographics
- +Good for detailed information visualization
Common complaints
- –Free plan limits exports with Piktochart watermark and lower resolution
- –Design flexibility is more limited than Canva for non-infographic content types
- –Template selection smaller than competitors — some categories have few options
🟠Reddit sentiment
positive10 threads in canva, AI_Agents, ProductManagement
“I've switched to Piktochart recently and loving it so far!! Love their Piktochart AI tool. took me only seconds to create my visual. ✨ and its so easy to use.”
r/canva
“Piktochart – Create data-driven infographics using AI that are perfect for presentations or reports.”
r/AI_Agents
🔵𝕏 sentiment
positive4 posts
“Use AI tools like Piktochart to turn boring client data into viral visuals. Brands need this for backlinks but hate doing the design work. You do it in seconds. They pay in thousands.”
@Digital__King
“Let's promote safety and inclusion by choosing our words. I created a Piktochart illustrating common phrases that can be replaced with neutral language.”
@DrMistretta
Last updated Feb 2026
Quick Facts
Target Market
Ideal for
Industries
Alternatives
Canva$13/moComparisons
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