Piktochart
Visual ContentVisual content creation for link-worthy infographics and presentations
Overview
Piktochart positions itself as a specialized visual content platform focused on infographics, presentations, and data-driven visuals. Founded in 2012 in Malaysia, the company built its reputation around making complex data accessible through visual storytelling. Unlike broader design tools like Canva, Piktochart specifically targets users who need to create research-heavy, data-driven content that performs well in digital marketing campaigns.
The platform's strength lies in its template library and data visualization capabilities. With over 600 templates designed specifically for infographics and reports, Piktochart streamlines the creation of content types that historically perform well for link earning and social sharing. The tool integrates spreadsheet data directly into charts and graphs, making it particularly valuable for creating industry reports, survey results, and research summaries that attract natural backlinks.
For SEO practitioners, Piktochart fills a specific niche in the visual content creation space. While AI image generators like Midjourney excel at creative imagery, Piktochart focuses on the structured, information-dense visuals that work best for B2B content marketing and thought leadership campaigns.
Key features
Template Library
600+ professionally designed templates specifically for infographics, reports, and presentations. Templates are optimized for social sharing and web embedding.
Data Visualization
Chart and graph tools that turn spreadsheet data into shareable visuals. Particularly useful for creating link-worthy research content and industry reports.
Brand Consistency
Brand kit functionality maintains consistent colors, fonts, and logos across all visual content. Critical for agencies managing multiple client brands.
Collaboration Tools
Real-time editing and commenting for team workflows. Includes approval workflows and version control for client-facing content.
Export Options
Multiple format exports including PNG, PDF, and HTML embed codes. Interactive charts can be embedded directly on websites for SEO value.
Video Creation
Animated infographics and simple video creation from static designs. Useful for creating video content from existing visual assets.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 visuals, 2GB storage, 40+ templates, limited downloads |
| Pro | $14/mo | Unlimited visuals, 10GB storage, all templates, HD downloads, brand kit |
| Pro+ | $99/mo | Team features, 100GB storage, video creation, advanced analytics, priority support |
| Enterprise | Custom | SSO, advanced security, dedicated success manager, custom integrations |
FAQ
Can Piktochart infographics help with link building?
Yes, well-designed infographics are among the most link-worthy content formats. Piktochart's templates and data visualization tools make it easier to create shareable research content that naturally attracts backlinks.
Does Piktochart integrate with SEO tools?
Piktochart doesn't have direct SEO tool integrations, but it exports HTML embed codes and high-resolution images that work well with content management systems and social media platforms.
How does Piktochart compare to Canva for SEO content?
Piktochart specializes in data visualization and infographics, while Canva is broader but less focused. For research-heavy content and statistical presentations, Piktochart's templates and chart tools are more suitable.
Can I use Piktochart for social media SEO?
Yes, Piktochart includes social media templates optimized for different platforms. Visual content performs well on social media and can drive traffic back to your main content.
Review Sentiment
388 reviews across 2 sources
Bottom line
Piktochart punches above its weight at $14/mo: specializes in infographics and data visualization. The main trade-off is free plan limits exports, but the value is hard to beat in visual content.
People love
- +Specializes in infographics and data visualization — templates designed for link-worthy content
- +Automatic chart generation from uploaded data speeds up visual content creation
- +Export options include social media sizes, print formats, and interactive web embeds
Common complaints
- –Free plan limits exports with Piktochart watermark and lower resolution
- –Design flexibility is more limited than Canva for non-infographic content types
- –Template selection smaller than competitors — some categories have few options
Last updated Feb 2026